Product Marketing Manager – Provider

🕒 Outubro 14

🏈 Ohio – Remoto

🏈 Ohio – Remote

💵 $76.500 - $127.500 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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McKesson

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1833

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A McKesson é uma líder diversificada em saúde, especializada em distribuição farmacêutica, suprimentos médicos e serviços de saúde. Suas soluções facilitam o acesso de pacientes a terapias transformadoras, apoiam operações eficientes para farmácias, sistemas de saúde e clínicas, e abordam questões críticas como a escassez de medicamentos por meio de uma cadeia de suprimentos resiliente. A McKesson oferece serviços abrangentes como software de gestão de farmácias, consultoria e soluções tecnológicas para práticas especializadas, focando em melhorar os resultados de saúde e promover a indústria farmacêutica. Eles trabalham em estreita colaboração com empresas biofarmacêuticas para melhorar o acesso a medicamentos, adesão e comercialização, enquanto apoiam práticas oncológicas e biofarmacêuticas por meio de insights orientados por dados e evidências do mundo real.

Descrição

• Support development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences • Translate business priorities, product strategies, provider needs, and workflow insights into actionable marketing and adoption plans • Define target provider audiences, desired behaviors, channel strategies, and success metrics • Develop expertise in provider medication access workflows, customer needs, competitive dynamics, and market trends • Gather and synthesize customer, market, user, and performance insights with Research, Analytics, Product, and Sales teams • Apply insights to audience segmentation, campaign strategy, messaging, content development, and adoption recommendations • Create and refine customer-centered positioning, value propositions, messaging frameworks, and proof points • Translate complex healthcare technology and workflow changes into clear value stories for providers and office staff • Use AI-enabled tools to enhance content creation, message personalization, testing, and optimization • Develop or guide marketing campaigns, educational resources, digital experiences, and customer-facing content • Collaborate with Brand, Product, Legal, and Compliance teams to ensure communications are accurate, consistent, and compliant • Partner with Demand Generation, Digital, Product, and Sales teams to execute integrated marketing initiatives driving activation, adoption, and repeat usage • Identify user journey friction points, conversion barriers, and experience gaps; recommend improvements to engagement and outcomes • Support testing, optimization, and continuous improvement using customer feedback and performance data

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field • 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline • Experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns • Ability to translate complex customer, product, market, and performance data into actionable recommendations • Success managing cross-functional initiatives and influencing stakeholders without direct authority • Excellent written, verbal, presentation, project management, and communication skills • Experience using data, customer feedback, and performance insights to drive decision-making and improve marketing effectiveness • Ability to balance multiple priorities, navigate ambiguity, and deliver high-quality work in a fast-paced environment • Strong customer-centric mindset focused on adoption, engagement, and business outcomes • Preferred: experience marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services • Preferred: knowledge of provider workflows, health system environments, EHR integrations, healthcare reimbursement, or provider portal experiences • Preferred: experience supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives • Preferred: familiarity with healthcare regulatory, legal, and compliance considerations • Preferred: experience leveraging AI-enabled marketing tools for content development, audience segmentation, campaign optimization, and personalization • Samples or a portfolio of past work would be helpful

🏖️ Benefícios

• Competitive compensation package • Annual bonus or long-term incentive opportunities may be offered • Benefits information provided through McKesson's Total Rewards program • Reasonable accommodation for job search or employment application