Senior Product Marketing Manager – Business & Government

Vaga não está no LinkedIn

🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $127.200 - $130.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

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Anthology Inc

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💰 Venture Round em 2023-01

A Anthology oferece soluções de educação e tecnologia para que os alunos alcancem todo o seu potencial e as instituições de ensino prosperem. Milhões de estudantes em todo o mundo são apoiados ao longo de sua jornada educacional pelo ecossistema da Anthology com soluções SaaS de referência e serviços de suporte, incluindo o premiado Blackboard® (LMS), Anthology® Student (SIS/ERP) e Anthology® Reach (CRM). Por meio do Power of Together, inspiramos de maneira única educadores e instituições com inovação significativa, simples e inteligente, ajudando nossos clientes a redefinir o que é possível e a criar oportunidades transformadoras para pessoas em todos os lugares. www.anthology.com.

Descrição

• Own the go-to-market strategy for Blackboard’s products in federal, state and local government, and corporate/workforce learning markets • Define and drive cross-functional GTM strategy for the Business & Government segment and share accountability with Sales for pipeline and bookings targets • Own segment positioning and messaging, including distinct value propositions for federal, state and local government, and corporate/workforce learning buyers • Develop persona-specific messaging for procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers • Establish and govern the BizGov positioning framework and documentation • Lead GTM planning, setting strategy, priorities, and success metrics across Product Management, Revenue Marketing, and Sales/CSMs • Influence Product Management roadmap priorities and translate roadmap investments into market-facing stories • Build segment business cases and GTM models, including market sizing, target account prioritization, and pipeline contribution analysis • Partner with Revenue Marketing and Customer Marketing on aligned campaigns and accurate positioning • Own competitive intelligence; monitor competitors and maintain sales battle cards • Design and lead buyer research, including win/loss interviews, customer conversations, and secondary research • Track procurement trends, compliance requirements, and government IT modernization initiatives and advise leadership • Synthesize intent signals, technographic data, and account-level research into segment targeting • Build and maintain sales enablement materials, including battle cards, discovery guides, objection handlers, and segment primers • Develop RFP/RFI response language and standard proposal sections • Run segment-specific enablement sessions and measure effectiveness through material usage and win rates • Shape new-logo and customer marketing campaigns and guide campaign asset development • Identify and help develop reference customers and advocacy relationships • Represent Blackboard’s BizGov perspective in event content, analyst briefings, external communications, and the annual user conference • Advise leaders across Sales, Product, and Marketing and may lead cross-functional project teams

🎯 Requisitos

• 8+ years of B2B product marketing experience with a bachelor's degree (or 6+ years with a Master's degree, or equivalent experience) • Direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets • Track record of building sales enablement programs that sales teams adopt and that measurably improve win rates • Strong written communication skills • Analytical mindset; comfortable with win/loss data, pipeline metrics, and connecting PMM outputs to revenue outcomes • Experience building business cases or GTM models that inform investment decisions • Ability to operate with a high degree of autonomy • Demonstrated ability to influence and advise senior cross-functional stakeholders across Sales, Product, and executive leadership • Fluency in written and spoken English • Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics preferred • Familiarity with corporate learning and development, workforce training, or skills credentialing markets preferred • Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies preferred • Exposure to Blackboard’s solutions, including Blackboard LMS, Blackboard Ally, and Blackboard Institutional Effectiveness products preferred • Background in a turnaround or post-acquisition EdTech environment preferred • Candidates must be legally authorized to work in the country where the role is based and must maintain that authorization for the duration of employment • The company does not provide visa sponsorship or immigration support