Director of Lifecycle Marketing

🕒 Julho 27

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Metro Vein Centers

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2008

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

O Metro Vein Centers é uma rede de clínicas ambulatoriais de veias, com acreditação nacional, que oferece diagnósticos centrados no paciente e tratamentos minimamente invasivos para varizes e veias superficiais. A empresa opera clínicas em diversos estados dos EUA, com especialistas em veias certificados, oferecendo procedimentos como ablação por radiofrequência e laser, escleroterapia e Venaseal, com muitos tratamentos cobertos pelo seguro de saúde. O Metro Vein Centers enfatiza cuidados de ponta, guiados por ultrassom, alta satisfação do paciente, avaliações gratuitas e alívio médico e estético para doenças venosas.

Descrição

• Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation • Identify dropoff points across digital and offline touchpoints (email, SMS, front desk, in-clinic, direct mail) and prioritize the highest-leverage interventions at each stage • Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable outcomes • Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content generation, and agentic automation for QA, deliverability monitoring, and anomaly detection • Partner with Ops on NPS and reputation-focused automations (review requests, survey triggers, detractor routing) • Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure • Manage and develop the Lifecycle Marketing Manager • Own patient lifecycle communications and behavior within HubSpot, partnering closely with tech and data on architecture, data hygiene, integrations, and governance • Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels • Partner with Tech and Data on integrations between HubSpot and adjacent systems (Luma, EMR, RCM platforms, intake tools) • Define and own the lifecycle KPI framework, with particular focus on consult attendance, treatment completion, and patient reactivation • Establish the testing framework for the function, including A/B and incremental holdout testing to measure causal lift in addition to topline metrics • Design, instrument, and analyze experiments that distinguish lifecycle-driven impact from baseline behavior • Build dashboards and reporting cadences that provide a shared view of lifecycle performance and incrementality • Own governance for all patient and marketing communication—channel strategy, contact frequency, message hierarchy, suppression rules, and brand voice • Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows • Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging • Ensure all communications meet HIPAA, TCPA, CAN-SPAM, and state-level healthcare marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness • Stay current on healthcare marketing regulations and platform policy changes (Apple MPP, Google deliverability shifts, SMS carrier rules, etc.)

🎯 Requisitos

• 6–8 years of lifecycle marketing experience managing complex lifecycle journeys • Healthcare industry experience ideal; multi-location consumer healthcare, dental, or specialty care strongly preferred • Proven track record of partnering with RCM, intake/sales, and operations functions • Strong command of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation • Proven experience building structured testing and experimentation frameworks (A/B and incremental holdout) to measure causal lift • Technical fluency across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, carrier filtering, and IP/domain reputation management • Demonstrated fluency in CRM tools; HubSpot experience a plus • Highly analytical; fluent in Excel/Google Sheets and/or BI tools (Looker, Tableau, etc.) • Working knowledge of HIPAA and healthcare marketing compliance • Proven track record of leveraging HIPAA-compliant AI as a force multiplier, predictive scoring, personalization, content generation/optimization, and agentic QA/ops automation • Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic • Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a point of view on where to invest as the channel matures • Excellent communication skills; able to influence senior cross-functional leaders • Comfortable operating in a fast-paced, growth-oriented environment with high performance expectations.

🏖️ Benefícios

• Health insurance • Professional development • Paid time off