Engagement Marketing Strategist

🕒 Outubro 2

🏈 Alabama, Alaska, +44 estados a mais – Remoto

infoinfo

💵 $81.200 - $119.400 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Modern Health

201 - 500 funcionários

Fundada em 2017

💼 Consultoria

📣 Marketing

🏥 Saúde

💰 $74.000.000 Series D em 2021-02

Consulting • Marketing • Healthcare

A Modern Health é uma plataforma abrangente de cuidados com a saúde mental que fornece um padrão global para serviços equitativos em todo o mundo. Eles oferecem uma ampla gama de apoio à saúde mental para funcionários, cuidado com a família e prestadores de cuidados de saúde por meio de ferramentas autoguiadas e cuidados de crise, visando impulsionar a produtividade e prevenir o burnout. A Modern Health faz parcerias com empregadores, consultores e planos de saúde para integrar benefícios de saúde mental no local de trabalho, abordando necessidades de longo prazo, reduzindo o absenteísmo, aprimorando a eficiência operacional e melhorando o bem-estar. Suas soluções baseadas em evidências abrangem uma ampla variedade de preocupações de saúde mental, promovendo a personalização e o acesso a cuidados culturalmente centrados globalmente.

Descrição

• Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities. • Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement. • Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view. • Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement. • Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities. • Develop custom communications and marketing recommendations balancing client objectives, member needs, operational feasibility, and brand standards. • Build repeatable playbooks, toolkits, templates, and frameworks for scalable engagement strategy. • Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies. • Establish trusted partnerships with Client Managers and serve as an advisor for client and member communications. • Improve the quality, consistency, and strategic value of client recommendations. • Help the Member Engagement Marketing team operate more proactively and strategically.

🎯 Requisitos

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field. • Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments. • Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together. • Strong strategic consulting skills. • Excellent written and verbal communication skills. • Ability to use data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness. • Strong project management and organizational skills. • Proven ability to influence without authority and build alignment across cross-functional teams. • Member- or customer-centered mindset and commitment to clear, relevant, and inclusive communication. • Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations. • Preferred: Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service. • Preferred: Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams. • Preferred: Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation. • Preferred: Experience developing scalable playbooks, enablement materials, or communication frameworks. • Preferred: Experience working across global audiences, languages, regions, or culturally diverse populations.

🏖️ Benefícios

• Medical / Dental / Vision / Disability / Life Insurance • High Deductible Health Plan with Health Savings Account (HSA) option • Flexible Spending Account (FSA) • Access to coaches and therapists through Modern Health's platform • Flexible Time Off • Company-wide Collective Pause Days • Parental Leave Policy • Family Forming Benefit through Carrot • Family Assistance Benefit through UrbanSitter • Professional Development Stipend • 401k • Financial Planning Benefit through Origin • Annual Wellness Stipend • New Hire Stipend to help cover work-from-home setup costs • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more • Monthly Cell Phone Reimbursement • Equity program

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