Director, Digital Marketing

🕒 Junho 5

🐊 Florida – Remoto

🐊 Florida – Remote

⏰ Tempo Integral

🔴 Especialista

🌐 Marketing Digital

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ModMed

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A ModMed é uma empresa de tecnologia em saúde que fornece software de prontuário eletrônico (EHR) específico para especialidades, gerenciamento de consultórios, gerenciamento de ciclo de receita, análise e ferramentas de comunicação com pacientes para práticas médicas. A plataforma deles integra recursos movidos por IA—como o ModMed Scribe—para documentação clínica, automação de fluxo de trabalho, assistência de faturamento e engajamento de pacientes, ajudando médicos especialistas a otimizar operações e melhorar a eficiência. A ModMed foca em atender práticas especializadas (dermatologia, oftalmologia, gastroenterologia, ortopedia, ginecologia, etc. ) com integração, suporte e integrações (API FHIR, telemedicina, processamento de pagamentos).

Descrição

• Own the full-funnel digital demand generation strategy. • Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities. • Lead our organic search evolution. Optimize ModMed’s digital footprint not only for traditional search engines (Google, Bing) but also for Generative Engine Optimization (GEO) across modern AI-search ecosystems, conversational AI, and discovery platforms. • Oversee, audit, and expand ModMed's advanced digital marketing technology stack. • Evaluate, pilot, and scale modern AI tools to automate workflow efficiencies, hyper-personalize outreach, and optimize ad spend. • Partner closely with Creative, Content, and Product Marketing teams to integrate generative AI tools into creative production, continuous multi-variant testing, and localized landing page generation to scale variations and lift conversion rates. • Shift from reactive reporting to predictive growth. Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI. • Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executives and key organizational stakeholders to cultivate transparency and secure resource alignment. • Actively evaluate, pilot, and embed the latest marketing AI tools, prompt workflows, and automated pipeline intelligence to keep the marketing function at the absolute forefront of industry trends.

🎯 Requisitos

• Bachelor's degree in Business or Marketing; MBA preferred. • B2B Marketing Mastery: 7–12+ years of proven experience in a B2B digital marketing role with a verified track record of scaling traffic, high-intent accounts, and leads to B2B platforms. • Efficiency Metrics Management: Proven success driving leads, accounts, and high-value pipeline opportunities while maintaining strict alignment with target Cost Per metrics. • Search Engine Authority: Deep, hands-on experience executing paid and organic strategies across Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ecosystems. • Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels. • SMB & Programmatic Execution: Extensive experience targeting small-to-medium businesses utilizing programmatic digital advertising, custom/lookalike audiences, display networks, and intent-data tools. • Advanced Data Skills: Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks. • Ad Tech Ecosystems: Intimate knowledge of varying ad sizes, formats, and creative requirements across modern digital platforms. • Proven experience directing creative teams to produce, test, and recursively optimize digital creative assets for integrated campaigns. • Executive Communication: Exceptional ability to distill complex digital concepts, technical data, and AI-driven insights into clear, actionable updates for executive leadership and internal stakeholders. • Analytics Stack Proficiency: Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites • Agility & Pace: Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment. • AI Fluency: Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers) to accelerate workflows, personalize messaging, and improve operational output. • Ability to travel domestically up to 20%.

🏖️ Benefícios

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution • 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep. • Generous Paid Time Off and Paid Parental Leave programs • Company paid Life and Disability benefits • Flexible Spending Account, and Employee Assistance Programs • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning • Global presence and in-person collaboration opportunities; dog-friendly HQ (US) • Hybrid office-based roles and remote availability for some roles • Weekly catered breakfast and lunch • treadmill workstations, Zen, and wellness rooms within our BRIC headquarters