Senior Retail CRM Marketing Manager

🕒 Julho 30

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🟠 Sênior

🏆 Sucesso do Cliente

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MoneyGram

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💳 Fintech

₿ Cripto

👥 B2C

💰 Corporate round em 2023-09

Fintech • Crypto • B2C

A MoneyGram é uma empresa global de pagamentos e remessas que opera uma das maiores redes de transferência de dinheiro transfronteiriças, combinando alcance digital com amplo acesso a dinheiro. Confiada por dezenas de milhões de consumidores, a MoneyGram oferece remessas de consumidores, pagamentos em dinheiro no varejo e serviços de pagamento digital em mais de 200 países e territórios, com centenas de milhares de locais de varejo e bilhões de pontos de extremidade digital. A empresa também integra tecnologias de criptomoeda e blockchain — operando capacidades escaladas de stablecoin e conversão cripto-para-dinheiro/dinheiro-para-cripto e participando como um validador Solana — para modernizar e acelerar os pagamentos transfronteiriços, mantendo o foco na conveniência do consumidor e na distribuição de parceiros.

Descrição

• Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence • Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity • Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data • Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process • Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement • Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure • Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

🎯 Requisitos

• 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM • 3+ years of experience in retail or has owned B2B or retail CRM marketing • Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code • Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches • Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects • Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics • A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines. • Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life • Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team • Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus