Demand Generation Manager

🕒 5 dias atrás

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

💵 $100.000 - $115.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Motus

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2004

☁️ SaaS

🏢 Corporativo

💰 Private Equity Round em 2021-10

SaaS • Enterprise

A Motus é uma plataforma de software que ajuda organizações a gerenciar programas de condução de veículos por funcionários, automatizando o registro de quilometragem, administrando reembolsos com vantagens fiscais, reduzindo a responsabilidade corporativa por meio do monitoramento de motoristas e de treinamentos de segurança, além de oferecer analytics e integrações para a administração dos programas. A empresa oferece produtos como Motus Reimburse, Motus Protect, Everlance Business, Mobilize e Localize, posicionando-se como uma solução enterprise, habilitada por AI, para reembolsos precisos e em conformidade com as normas do IRS, bem como para mitigação de riscos em empresas de todos os portes.

Descrição

• Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline • Develop campaign briefs and activation plans defining target audiences, messaging, offers, channels, timelines, and success metrics • Translate pillar content, webinars, events, and product launches into coordinated email, nurture, digital, and sales outreach activities • Partner with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities • Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations on cohesive multichannel campaigns • Develop segmented email and nurture programs that move prospects toward sales conversations • Coordinate campaign follow-up and provide BDR and Sales teams with messaging, context, and resources • Manage campaign timelines, deliverables, and dependencies; keep stakeholders informed and address execution risks • Monitor engagement, meetings, opportunities, pipeline, and conversion with Marketing Operations and Revenue Operations • Analyze results and recommend improvements to targeting, messaging, offers, and channel mix • Document campaign processes, tests, and learnings to build repeatable programs • Stay current on demand generation best practices, buyer behavior, and emerging approaches

🎯 Requisitos

• 4–5 years of B2B marketing experience • Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline • Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion • Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up • Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders • Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing • Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements • Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred • Familiarity with campaign attribution and pipeline reporting • Clear communication skills and strong attention to detail • Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment • Experience with Asana preferred

🏖️ Benefícios

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one) • Open Paid Time Off • Flexible Spending Accounts & Health Savings Accounts • Motus-Fidelity 401K Plan • Company-paid Short/Long-term Disability & Basic Life Insurance Plans • Family Planning and Parenting Support Benefits through Maven • Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health • $1000 Home Office Reimbursement Program • $2000 Internal Referral Program • WorkAnywhere Reimbursement of Internet and Cellular Costs • 16 weeks maternity and adoption leave • 12 weeks paternity leave • Dynamic learning sessions, strategic training, and Employee Resource Groups

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