Director, Category Insights – Strategy

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🕒 Julho 23

🌽 Illinois – Remoto

🌽 Illinois – Remote

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Mush

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2018

📣 Marketing

💼 Consultoria

📱 Mídia

Marketing • Consulting • Media

A Mush é uma agência de design que cria identidades de marca, embalagens, UI/UX e desenvolvimento em WordPress, além de conteúdo para redes sociais e mídia externa, ajudando os clientes a aumentarem suas vendas e se destacarem dos concorrentes. A equipe pequena e dedicada trabalha com startups e clientes renomados em escala global, oferecendo serviços de rebranding, design criativo e serviços digitais com foco em gerar resultados mensuráveis.

Descrição

• Serve as a strategic partner to the Sales team in preparing retailer presentations, line reviews, category reviews, and business updates. • Develop compelling, customer-specific selling stories grounded in category, consumer, and shopper insights. • Identify assortment, distribution, shelving, pricing, and promotional opportunities that drive category growth. • Support annual planning processes, retailer strategy development, and customer business reviews. • Participate in retailer meetings and presentations as the category expert when appropriate. • Analyze syndicated data sources (SPINS, Numerator, etc.) to identify trends, opportunities, and risks. • Monitor category performance, competitive activity, and emerging consumer trends. • Develop insights around shopper behavior, purchase drivers, and category dynamics. • Translate data into actionable recommendations for both internal and external stakeholders. • Build and maintain category scorecards and performance dashboards. • Lead assortment recommendations and SKU rationalization analyses. • Evaluate whitespace opportunities within customer assortments. • Develop fact-based shelving and merchandising recommendations. • Partner with retailers and broker teams on category optimization initiatives. • Support development of annual retailer growth strategies. • Identify opportunities to expand MUSH's presence within existing and new categories. • Assist in long-term portfolio planning by providing category and consumer insights. • Partner with Marketing and Innovation teams to assess new product opportunities and market potential. • Collaborate with external partners, including brokers, data providers, and retailer category teams.

🎯 Requisitos

• Bachelor's degree in Business, Marketing, Economics, Statistics, or related field. • 5+ years of experience in Category Management, Category Leadership, Shopper Insights, Revenue Growth Management, Sales Strategy, or related CPG roles. • Strong experience with syndicated data platforms including Circana (IRI), NielsenIQ, SPINS, or equivalent. • Advanced proficiency in Microsoft Excel and PowerPoint. • Exceptional analytical, problem-solving, and storytelling abilities. • Strong presentation and communication skills. • Ability to synthesize large amounts of data into concise, actionable recommendations.

🏖️ Benefícios

• Health insurance • Professional development opportunities