Senior Customer Marketing – Advocacy Manager

Vaga não está no LinkedIn

🕒 Agosto 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $140.000 - $155.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

👻 Score fantasma 17%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Acuity, Inc.

Acuity, Inc.

201 - 500 funcionários

Fundada em 2002

💼 Consultoria

🎖️ Defesa

📦 Logística

Consulting • Defense • Logistics

Acuity, Inc. é uma consultoria de TI líder que capacita missões federais por meio da inovação e tecnologia. Em parceria com agências federais, a Acuity foca na evolução da infraestrutura de TI, permitindo a tomada de decisões baseada em dados e automatizando processos críticos para melhorar o desempenho das missões. Com expertise em áreas como evolução digital, habilitação de dados e hiperautomação, a Acuity combina tecnologia de ponta com uma abordagem centrada nas pessoas para entregar soluções sob medida que geram resultados significativos e promovem relacionamentos colaborativos.

Descrição

• Develop and manage customer marketing and advocacy programs • Build and execute customer marketing campaigns driving ARR growth through expansion and upsell motions • Measure and report marketing-influenced ARR and pipeline from customer programs • Partner with Demand Generation and Thought Leadership teams • Collaborate with Product Marketing on customer communications for seasonal product releases • Synthesize NPS survey data and deliver findings and recommendations to leadership • Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates • Build and manage a referenceable customer pool for sales reference calls, case studies, and peer review platforms • Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets • Identify, recruit, and nurture customer advocates and ambassadors • Expand the referenceable client list and improve time to fill reference requests • Support customer speakers for events, webinars, and thought leadership opportunities • Report directly to the CMO and own the customer marketing function as a strategic individual contributor

🎯 Requisitos

• 8+ years of total marketing experience • Minimum 5 years in a dedicated customer marketing and advocacy role in B2B SaaS • Proven track record in customer marketing programs tied to ARR growth and in referenceability and advocacy practice • Experience running ARR-influenced marketing programs with measurable outcomes • Hands-on experience building and managing a customer reference pool, including reference calls, case studies, G2 reviews, and advocacy activation • Experience running NPS surveys and synthesizing data for leadership • Ability to own a customer marketing function on a lean team • Proficiency with marketing automation tools, Pendo, HubSpot, Salesforce, and survey tools • Strong project management skills and ability to manage multiple programs simultaneously • Bachelor's degree in Marketing, Business, or a related field preferred • HR tech experience preferred • Experience enabling Customer Success, Account Management, and Product Marketing teams preferred • Must be US based in MST, EST, or CST timezones

🏖️ Benefícios

• Comprehensive medical, dental and vision plans • FSA or HSA options • 401(k) plan with matching contributions • Paid leave for sickness, disability, or parenthood • #Allin Shares Program • Company-paid holidays • Birthday day off • Company closure during 4th of July week and December holiday week • 8 hours of volunteer time • Half-day summer Fridays* • Half-day first Fridays* • Unlimited PTO • Employee referral bonuses • Employee assistance program • Remote work environment • Competitive salary • Opportunities for growth • Onboarding and mentor support • Manager training • Leadership training • Industry training • *Based upon business needs

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