Commercial Marketing Manager – Downstream

🕒 Setembro 17

🧀 Wisconsin – Remoto

🧀 Wisconsin – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Natus Medical Incorporated

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

🔧 Hardware

🏭 Manufatura

💰 $30.760.000 Post-IPO Equity - Natus Medical em 2006-08

Healthcare • Hardware • Manufacturing

A Natus Medical Incorporated é uma empresa de dispositivos médicos que desenvolve, fabrica e distribui produtos de diagnóstico e monitoramento para prestadores de cuidados de saúde. Seus produtos concentram-se em cuidados neurológicos e neonatais, bem como em avaliação auditiva e de equilíbrio, incluindo dispositivos e software associados usados em hospitais, clínicas e práticas especializadas. A Natus vende equipamentos e soluções principalmente para organizações de saúde em todo o mundo.

Descrição

• Lead the global launch framework for assigned products and services and drive commercialization across the Americas • Partner with Regional Marketing Management across EMEA and APAC, including China, to localize and execute global strategies across the Americas • Gather and analyze Americas market intelligence, including trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors • Monitor market adoption, market share, product performance, sales data, financial metrics, customer feedback, and market research • Develop competitive positioning, tools, resources, segmentation, targeting, messaging, campaigns, pricing strategies, and profitability analyses • Translate business cases into annual regional marketing plans, forecasts, growth initiatives, and budget management • Establish launch performance metrics and monitor execution, customer adoption, revenue contribution, field readiness, and launch effectiveness • Identify launch risks, adoption barriers, and execution gaps and develop mitigation plans • Support commercialization throughout the product lifecycle, including sustaining marketing, portfolio optimization, and end-of-life transitions • Build relationships with Key Opinion Leaders, customers, and clinical stakeholders • Partner with Medical Education, Product Management, Quality, Regulatory Affairs, Finance, Sales Operations, Operations, Supply Chain, and Marketing Communications • Lead cross-functional regional marketing projects from strategy through execution • Develop customer-facing and sales-enablement materials, including messaging, value propositions, training tools, competitive comparisons, and commercialization assets • Monitor product performance, recommend optimizations, and define and track regional marketing KPIs • Serve as a liaison between Americas Sales and global commercial marketing functions

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field • 5+ years of experience in downstream product or services marketing or commercialization • Demonstrated success with regional product launches and go-to-market strategies in a regulated healthcare environment • Strong marketing and commercialization expertise, including medical-device commercialization, product lifecycle management, and healthcare market dynamics • Experience gathering and analyzing market intelligence and turning complex information into clear business recommendations • Experience leading global and regional launch projects and managing multiple priorities in a fast-paced environment • Excellent communication, presentation, collaboration, and stakeholder-management skills • Ability to build relationships and influence stakeholders across functions, organizational levels, countries, and cultures • Strong customer focus and high emotional intelligence • Experience adapting global strategies to meet regional market needs • Proficiency with Microsoft PowerPoint and Excel, CRM platforms, and marketing analytics tools such as Salesforce • Excellent written and verbal communication skills in English • Must remain current with and follow all relevant Quality System procedures • Reliable internet connection and appropriate home-office environment • MBA or other advanced degree, healthcare or medical-device industry experience, knowledge of medical education and continuing education requirements, understanding of regional healthcare markets and regulatory environments, and global matrixed-organization experience are preferred/“Even Better If” qualifications

🏖️ Benefícios

• Remote, U.S.-based position • Approximately 25–30% domestic and international travel • Reliable internet connection and appropriate home-office environment • Reasonable accommodations and appropriate support and resources • Inclusive workplace culture emphasizing teamwork, agility, accountability, respect, collaboration, and continuous improvement