Healthcare Segment Marketing Manager

🕒 Setembro 16

🤠 Texas, Washington – Remoto

🤠 Texas – Remote ☕ Washington – Remote

💵 $99.704 - $146.270 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

👻 Score fantasma 3%

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Rackspace Technology

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1998

💼 Consultoria

📦 Logística

🤖 Inteligência Artificial

Consulting • Logistics • Artificial Intelligence

A Rackspace Technology é um provedor global de serviços gerenciados em nuvem que projeta, constrói, migra e opera ambientes multicloud, híbridos e de nuvem privada para empresas. Oferece consultoria, serviços profissionais e gerenciados em infraestrutura de nuvem, modernização de aplicativos, plataformas de dados, IA/ML (Foundry de IA/FAIR) e cibersegurança, além de hospedagem gerenciada, colocation e integrações de plataforma com os principais hyperscalers. A Rackspace atende indústrias reguladas e críticas, com foco em segurança, conformidade, otimização de custos e confiabilidade operacional.

Descrição

• Own the Healthcare segment marketing strategy and execution for the Americas • Serve as marketing lead for Rackspace’s corporate Healthcare narrative and ensure consistent messaging across regions with International Marketing • Translate business and sales priorities into integrated, account- and pipeline-focused marketing programs • Develop and execute omnichannel Healthcare programs across ABM, digital and social media, email, webinars, events, executive engagement, field programs, content, and partner activation • Partner with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities and transition engagement into sales follow-up • Maintain campaign attribution and visibility into sourced and influenced pipeline • Build Rackspace’s presence across Healthcare communities including HIMSS, CHIME, KLAS, This Week Health, and 229 Project • Develop alliance relationships with Dell Technologies, AMD, and other strategic partners to create joint Healthcare programs and incremental pipeline • Own Healthcare messaging and content frameworks, including content libraries, campaign assets, web presence, sales enablement, and thought leadership • Develop and manage the Healthcare marketing budget and evaluate program performance and ROI • Collaborate with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications • Measure lead generation, account engagement, pipeline creation and influence, conversion, and program ROI • Prepare and communicate strategy, pipeline contribution, performance insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions • Travel domestically up to 30% for healthcare community events and alliance/field presence

🎯 Requisitos

• High School Diploma or regional equivalent required • Bachelor's Degree required; preferably in a field related to the role • Additional relevant experience may substitute for the degree requirement at the manager's discretion • 8–11 years of B2B marketing experience • Demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation • Proven track record of integrated, omnichannel programs generating qualified demand and creating or influencing pipeline • Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment • Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities • Advanced understanding of B2B marketing strategy, demand generation, ABM, field marketing, customer lifecycle, and integrated campaign execution • Strong understanding of lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI • Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies • Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation • Must be legally allowed to work in the US for any employer • This role is not sponsorship eligible • Proficiency in Asana, HubSpot, Salesforce, content and messaging development, marketing attribution, data analysis, AI-assisted marketing workflows, and executive communication

🏖️ Benefícios

• Annual bonus or incentives • Equity awards • Employee Stock Purchase Plan (ESPP) • Benefits package referenced by Rackspace • Remote work option for employees not located near San Antonio, TX • Hybrid schedule near Rackspace headquarters in San Antonio, TX: two days in the office and three days working from home