Senior Performance Media Manager

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🕒 Março 7

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

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Newfold Digital

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2021

🌐 Web 3

🛍️ Comércio Eletrônico

☁️ SaaS

💰 Venture Round em 2021-01

Web 3 • eCommerce • SaaS

A Newfold Digital é uma provedora líder de soluções de presença online, atendendo milhões de pequenas e médias empresas no mundo todo. Por meio de seu portfólio de marcas — incluindo Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com e muitas outras — a Newfold Digital ajuda clientes de todos os portes a construir uma presença digital que gera resultados e agrega valor aos negócios. Com um amplo portfólio de produtos, como domínios, criadores de sites, hospedagem, segurança, marketing digital, design profissional de sites e serviços de SEO, além de suporte personalizado, a Newfold Digital colabora com seus clientes para atender às suas necessidades de presença online.

Descrição

• Lead omni-channel media strategy and buying across paid social, programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings • Manage relationships with media partners including programmatic DSPs, social platforms, and agency partners • Manage campaign trafficking, audience targeting, creative rotations, and pacing across display, social, and video channels • Analyze campaign performance and drive optimizations to improve CAC efficiency, CTR, MRR, and LTV metrics • Optimize audience strategy across prospecting, retargeting, and B2B targeting (LinkedIn, web developer/IT decision-maker audiences) utilizing both 3rd party and 1st party audience insights • Oversee creator and influencer video partnerships within paid media to drive engagement and acquisition • Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies • Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs • Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting • Lead budget planning, forecasting, and financial reconciliation across all paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

🎯 Requisitos

• 5+ years of experience in paid media, with hands-on expertise in social (Meta, LinkedIn), programmatic display, and video/CTV buying • Proven track record of managing large-scale media budgets with a focus on performance and growth marketing • Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk) • Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives • Experience managing influencer/creator partnerships within a paid media context • Excellent project management skills and comfort working in a fast-moving, cross-functional environment • Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

🏖️ Benefícios

• Excellent Health Insurance options to fit you • HSA • Medical, Dental, Vision • Matching 401K • Life/ AD&D /STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy • Work-life balance • Diversity and inclusion programs • Learning and development opportunities