Account Based Marketing Manager

🕒 Abril 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Nextech Systems

SiteLinkedInTodas as Vagas

201 - 500 funcionários

⚕️ Seguro de Saúde

🤖 Inteligência Artificial

☁️ SaaS

Healthcare Insurance • Artificial Intelligence • SaaS

A Nextech Systems é uma empresa que oferece soluções de software personalizáveis baseadas em nuvem para consultórios médicos, com foco em especialidades como Dermatologia, Med Spa, Oftalmologia, Ortopedia e Cirurgia Plástica. Suas soluções incluem recursos como Prontuário Eletrônico (EHR) e sistemas de Gerenciamento de Consultórios, projetados para simplificar operações, aumentar a eficiência e melhorar o cuidado com o paciente. A Nextech utiliza tecnologias avançadas, como Inteligência Artificial, para melhorar o gerenciamento do ciclo de receita dos consultórios e a retenção de pacientes. O software da empresa é confiado por mais de 16. 000 consultórios médicos, ajudando-os a atrair novos pacientes, otimizar a eficiência da equipe e melhorar a qualidade do cuidado. A Nextech busca simplificar o processo de saúde para provedores de especialidades, oferecendo uma interface amigável que reduz as cargas administrativas e permite que os profissionais de saúde se concentrem mais no cuidado ao paciente.

Descrição

• The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. • This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel. • The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. • This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays. • All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

🎯 Requisitos

• 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals • Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels) • Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting • Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems • Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics • Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing • Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels • Strategic thinker with strong program/project management skills and attention to detail • Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

🏖️ Benefícios

• Generous annual bonus opportunity • 401(k) with Employer Match • Flexible Time Off: take time off when you need it without worrying about available hours • 11 paid holidays • Your Day Your Way - Celebrate a day of cultural or social significance to you • Insurance: Choice of Medical, Dental, and Vision plans • Health Savings Account with employer match • Flexible Spending Account • 100% Company-Paid Parental leave (After 6 months with the company) • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance • Nextech Luminary Peer Recognition Program • Wellness Program including discounts on medical premiums • Employee Assistance Program with free counseling sessions available • Corporate Discounts on Retail, Travel, and Entertainment