Senior Manager, Consumer Insights

🕒 Outubro 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $159.000 - $179.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 7%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 34 dias.
• As vagas desta empresa costumam ser preenchidas em 21 dias.

Candidatar-se

Encontrar Vagas Remotas Similares

Nordic Naturals

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1995

🏥 Saúde

🍽️ Alimentos e Bebidas

🏭 Manufatura

Healthcare • Food & Beverage • Manufacturing

A Nordic Naturals é uma empresa de saúde voltada para o consumidor que desenvolve, fabrica e vende suplementos de óleo de peixe e algas ricos em ômega-3, vitaminas, minerais, probióticos e formulações mastigáveis para pessoas e animais de estimação. Fundada em 1995, a marca enfatiza pureza, frescor, potência e formulações baseadas em evidências, vende diretamente ao consumidor através de assinaturas de e-commerce e canais de varejo, além de oferecer linhas de produtos profissionais e veterinários.

Descrição

• Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation • Track wellness behaviors, occasion-based triggers, and unmet consumer needs • Translate raw data and research findings into actionable business strategies, brand positioning refinements, and innovation concepts • Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard • Identify white-space opportunities across categories, formats, benefits, life stages, and channels • Support cross-functional innovation steering processes and ideation workshops with consumer data and guardrails • Partner with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel • Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research • Develop in-market pilot testing and rapid A/B learning frameworks with Retail, Performance Marketing, and E-Commerce teams • Lead post-launch learning loops by synthesizing consumer feedback and reviews to optimize offerings and inform pipeline decisions • Serve as a strategic insights partner to omnichannel teams including DTC, Amazon, Retail, Professional, and International • Create visual, digestible, and impactful presentations for stakeholders at all organizational levels • Foster a culture of consumer-centricity across internal departments

🎯 Requisitos

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories • Deep expertise in qualitative and quantitative research methodologies, including focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools such as IRI/Nielsen/SPINS • Strong understanding of consumer journeys across omnichannel environments, including Amazon, DTC, traditional retail, and professional channels • Exceptional analytical and storytelling skills • Proven ability to blend creative thinking with data-driven commercial rigor • Proven track record of partnering with and influencing cross-functional Product, Marketing, and Sales teams without direct authority • Bachelor’s degree required • Advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA highly preferred

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo