Regional Growth Marketing Manager

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Novidea

201 - 500 funcionários

Fundada em 2009

🛡️ Seguros

☁️ SaaS

🤝 B2B

💰 $30.000.000 Series C - Novidea em 2024-04

Insurance • SaaS • B2B

Novidea é uma plataforma de gestão de seguros nativa da nuvem, orientada por dados, construída sobre o Salesforce, que atende corretores, MGAs, coverholders e participantes do London Market. Ela digitaliza o ciclo de distribuição de seguros—conectando processos de front, middle e back office, incluindo cotação, administração de apólices, acompanhamento de sinistros, contabilidade, geração de documentos e portais de clientes—enquanto fornece inteligência acionável em tempo real e uma estrutura personalizável de workflow/automações. A Novidea oferece uma arquitetura de API aberta para integrações e extensibilidade, suporta implementações multi-entidade e multi-país, e se posiciona como uma solução SaaS B2B focada em melhorar a eficiência, conformidade e crescimento para distribuidores de seguros especializados.

Descrição

• Own and execute regional marketing programs designed to generate pipeline, accelerate opportunities, and support strategic revenue growth. • Execute localized marketing campaigns across digital, social media, PR, and industry channels. • Build and strengthen Novidea’s market presence and profile across regional insurance and Insurtech communities. • Own regional marketing contribution targets through focused demand generation and account engagement initiatives. • Partner closely with Sales Leadership and SDR teams to align marketing activity with strategic target accounts, pipeline priorities, and regional growth plans. • Collaborate with Global Marketing and Product Marketing teams to localize messaging, campaigns, product positioning, and content for regional markets. • Track and report on campaign performance, pipeline contribution, conversion metrics, and event ROI, providing recommendations for continuous optimization. • Support customer advocacy, reference programs, and strategic customer engagement initiatives within the region. • Execute account-based marketing (ABM) and intent-led marketing programs aligned to enterprise sales motions. • Build relationships with key industry associations, partners, media contacts, and event organizations across the insurance market. • Maintain strong alignment with global brand standards and go-to-market priorities.

🎯 Requisitos

• 3+ years of experience in B2B marketing, field marketing, growth marketing, or regional marketing roles within SaaS, technology, or Insurtech environments. • Experience executing integrated marketing campaigns across digital, field, and account-based marketing channels. • Experience supporting enterprise or complex B2B sales environments. • Strong understanding of pipeline generation, marketing attribution, and campaign ROI measurement. • Ability to engage confidently with senior commercial stakeholders and external industry audiences. • Experience working within fast-growth or scale-up organizations is highly advantageous. • Experience within SaaS, technology, and/or Insurtech organizations is strongly preferred.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options

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