Local Marketing Manager

🕒 Junho 1

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Nutrabolt

Nutrabolt

201 - 500 funcionários

Fundada em 2002

👥 B2C

🧘 Bem-estar

🛒 Varejo

💰 $863.000.000 Secondary Market - Nutrabolt em 2022-12

B2C • Wellness • Retail

A Nutrabolt é uma empresa global de saúde e bem-estar ativo, com sede em Austin, que desenvolve, comercializa e distribui produtos nutricionais e bebidas com foco em desempenho, incluindo as marcas C4 Energy, Cellucor e XTEND. A empresa produz bebidas energéticas, pós para pré-treino, misturas para hidratação e outros produtos de nutrição esportiva voltados para atletas e entusiastas do fitness, buscando amplas parcerias de varejo e distribuição para expandir seu alcance global. A Nutrabolt enfatiza endossos de atletas e patrocínios esportivos, responsabilidade corporativa (iniciativas ESG e de neutralidade de plástico) e a construção de uma forte cultura no local de trabalho.

Descrição

• Own and execute the local marketing strategy for assigned market, translating national brand priorities into culturally relevant, high-impact local programs • Plan, manage, and optimize field marketing, sampling, and experiential activations at key moments in local culture (events, campuses, retail, fitness, nightlife, community) • Lead, coach, and manage Field Marketing Managers and Brand Ambassadors, ensuring best-in-class execution, professionalism, and brand representation • Build and manage local partnerships with retailers, gyms, colleges, events, talent, athletes, and influencers to drive awareness and trial • Serve as the local market expert and brand voice, providing insights on culture, trends, competitors, and opportunities unique to the region • Partner closely with Sales, DSD partners, and Retail Marketing to support launches, promotions, and in-store execution that drive velocity • Oversee budget management, resource allocation, and vendor coordination to maximize impact and efficiency • Track, analyze, and report on key KPIs (events executed, samples distributed, impressions, household penetration indicators, velocity drivers) • Identify what’s working locally and optimize or pivot strategies to improve performance and scale best practices across markets • Ensure all activations and partnerships are on-brand, compliant, and operationally sound

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, PR or related field • 3-5 years of experience in marketing and/or event planning • Experience working with Beverage DSD’s and/or distribution partners • Has demonstrated leadership ability • Experience managing and developing field or local marketing teams (hiring, coaching, performance management) • Experience partnering cross-functionally with Sales, Retail Marketing, Influencer/Talent, and Brand teams • Strong budget ownership experience, including forecasting, spend tracking, and ROI optimization • Proficiency in Microsoft Word, Excel, and Outlook • Is extremely organized and can juggle multiple, competing priorities • Ability to carry 50lbs+ and meet physical demands of the job

🏖️ Benefícios

• competitive health insurance • life insurance • mental wellness programs • 401K matching • a Lifestyle Spending Account • unlimited vacation paid time off • volunteer time off • discounts on C4 Energy, Cellucor, and XTEND products • paid parental leave • reimbursement for expenses related to childcare, fertility treatments, legal fees

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