Senior Lifecycle Marketing Manager

🕒 Ontem

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Nymbus

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🏦 Bancário

💳 Fintech

☁️ SaaS

Banking • Fintech • SaaS

A Nymbus é uma empresa de tecnologia que fornece soluções bancárias modernas personalizadas para bancos e cooperativas de crédito. Oferece uma plataforma robusta de core bancário que facilita o lançamento de serviços bancários digitais e estratégias de varejo, permitindo que as instituições inovem rapidamente, ao mesmo tempo em que garantem conformidade e eficiência operacional. Por meio de sua gama de serviços, incluindo integração, ferramentas de banco digital e serviços gerenciados, a Nymbus capacita as instituições financeiras a melhorar a experiência do cliente e impulsionar o crescimento em um ambiente competitivo.

Descrição

• Own the overall strategy to increase the lifetime value of account holders • Simplify and translate complex technical/banking product capabilities into high-impact marketing stories that accelerate the sales cycle • Increase funding rates for new account holders • Increase deposit and loan volumes of account holders • Increase product utilization of account holders • Nurture, engage, and educate account holders to increase retention rates • Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage • Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members • Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products • Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs • Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies • Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns • Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms • Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio • Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives • Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision • Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs • Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact • Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution

🎯 Requisitos

• Deep command of martech/CRM data models (e.g., Salesforce, Adobe, etc.) • Proven background in driving outcomes for complex, multi-client or multi-brand environments. • Proven track record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates • Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing client priorities simultaneously • Experience operating as a player-coach—capable of owning strategy while personally building and executing programs, particularly in lean or fast-scaling environments • Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels • Operational mindset with experience scaling teams via SOPs, documentation, and Agile/Jira governance. • Passionate about the financial industry, marketing, innovation, and technology • Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce; prior experience leading or mentoring a team preferred • Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously • Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options