Demand Generation Campaign Manager

🕒 Maio 20

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Omatic

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2002

💰 Private Equity Round em 2016-07

Com mais de 80% das organizações sem fins lucrativos utilizando hoje 4 ou mais soluções em nuvem, a necessidade de uma solução de integração exclusivamente voltada para essas organizações nunca foi tão urgente. As soluções da Omatic são feitas sob medida, utilizando o feedback direto de mais de 3.000 clientes do setor social e solidário. Fundada em 2002, a Omatic trabalha para transformar o setor sem fins lucrativos, democratizando o acesso e a percepção de dados, liberando dados para todas as organizações de impacto social por meio da integração das melhores tecnologias do setor. Estamos exclusivamente posicionados para capacitar organizações de impacto social com opções e escolhas em sua tecnologia, transformando o tempo da equipe de limpeza de dados para decisões impulsionadas por dados e foco na missão.

Descrição

• Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations • Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why • Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing • Work directly with the SDR team to develop and sequence outbound cadence messaging • Coordinate account-based plays with AEs • Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against • Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team • Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency

🎯 Requisitos

• 3 to 5 years of experience in demand generation, campaign management, or marketing operations in a B2B SaaS environment • Hands-on HubSpot experience: you have built nurture workflows, managed lists and segmentation, set up campaign records and reporting dashboards, and can troubleshoot when something is not behaving as expected • Direct experience working with a sales development or SDR team: you understand how outbound cadences work, what SDRs need from marketing, and how to build a working relationship across the marketing and sales boundary • Exposure to account-based marketing or ABM coordination, even if not the primary owner — you understand what it means to align marketing touches with AE outreach on a target account list • Experience coordinating with an external agency or vendor, including briefing, feedback, and performance tracking • Salesforce familiarity at the campaign and opportunity level: you can pull a report, understand attribution fields, and coordinate with RevOps on data hygiene • A strong analytical instinct: you do not just run reports, you have opinions about what the data means and what should change.

🏖️ Benefícios

• flexible work arrangements • professional development