Manager, Paid Media

🕒 Maio 19

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Athletic Greens

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2010

🧘 Bem-estar

Wellness • Health

Athletic Greens é uma empresa de suplementos nutricionais que produz o AG1, um suplemento diário voltado para apoiar a saúde física e mental. O AG1 combina mais de 70 ingredientes em uma bebida prática com a promessa de fornecer nutrição diária e substituir múltiplos suplementos individuais. É formulado com multivitamínicos, multiminerais, bactérias benéficas para o intestino, antioxidantes e nutrientes de origem alimentar, projetados para auxiliar na digestão, aumentar a energia, apoiar a defesa imunológica e melhorar o humor e a concentração mental. Com um compromisso com a qualidade e a pesquisa, a empresa assegura que seu produto é seguro, eficaz e mantido em altos padrões, sendo certificado pela Cologne List®. Fundada em 2010, a Athletic Greens continua a melhorar sua fórmula com base em pesquisa científica e feedback dos clientes. O AG1 ostenta inúmeras avaliações positivas por seu sabor e conveniência de integrar nutrição fundamental em rotinas diárias.

Descrição

• Plan, launch, and manage campaigns for the international markets across the following channels: Search (via Google Search intent targeting), Shopping (product feed optimisation and scaling), YouTube (video campaigns on YouTube), and Display (prospecting and remarketing). • Maintain clean account structures and naming conventions, collaborating with stakeholders and peers within the North America and regional teams ensuring consistency with brand and marketing guidelines. • Take ownership of campaign performance and delivery. • Monitor and optimise campaigns regularly (bids, budgets, targeting, creatives). • Identify scaling opportunities and performance improvements. • Run structured A/B tests across ads and landing pages. • Improve core metrics (CPA, ROAS, CTR, conversion rate). • Manage and optimise feeds via Google Merchant Center. • Improve product data quality to enhance visibility and performance. • Conduct keyword research and search intent mapping. • Build and refine audience strategies (remarketing, custom, in-market). • Continuously expand and refine targeting. • Implement and validate conversion tracking using Google Analytics and Google Ads. • Ensure accurate data flow and attribution. • Produce regular reports with clear insights and recommendations. • Manage budgets effectively across channels and campaigns. • Forecast performance and adjust spend based on results. • Ensure efficient spend aligned to business goals. • Work with creative, product, and marketing teams to improve campaign performance both within the North America and regional/international teams. • Communicate performance updates and actionable insights to stakeholders.

🎯 Requisitos

• 5+ years of experience in-house or at a top-tier agency managing Search, Shopping, YouTube, and Display campaigns above the 7 figure budget range per month while held to strict customer acquisition and CAC targets in the DTC e-commerce space (ideally for a subscription business) • Strong understanding of PPC fundamentals and bidding strategies. • Experience with feed optimisation and Google Merchant Center. • Hands-on-keys experience within Google Ads platform responsible for end-to-end planning, execution, management, optimizing and reporting of campaigns. • Experience building out, updating and owning comprehensive annual testing roadmaps and a learning agenda for Google Ad channels. • Process-oriented mindset to support identifying team needs and contributing to the development of efficiency workflows crossfunctionally. • Meticulous attention to detail and proven ability to effectively manage and prioritize multiple workstreams concurrently. • Excellent interpersonal, communication and organizational skills to collaborate across teams and articulate ideas effectively. • The ability to thrive in a fast-paced environment with a positive attitude always looking to improve performance. • A proactive approach to work bringing new ideas to the table rather being reactive and waiting to be told what to do. • Demonstrated interest in the broader cultural landscape across social media, spanning health and wellness, sport, social trends, etc.

🏖️ Benefícios

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence) • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.