Demand Generation Manager – ABM

🕒 Maio 15

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Customer.io

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

☁️ SaaS

💰 Series A em 2022-03

SaaS • Marketing

Customer. io é uma plataforma de engajamento do cliente que ajuda empresas a criarem jornadas personalizadas através de múltiplos canais, como e-mail, SMS e mensagens dentro de aplicativos, aproveitando dados primários. A plataforma oferece soluções para elaborar e automatizar mensagens com alta flexibilidade e personalização. Inclui funcionalidades como pipelines de dados para gerenciar dados de clientes, construtores de fluxo de trabalho visual para automação e ferramentas para análises e testes A/B para otimizar campanhas de mensagens. Projetada para escalar com empresas de todos os tamanhos, a Customer. io integra-se com ferramentas existentes e fornece um ambiente seguro e compatível com alta disponibilidade, tornando-se uma escolha confiável para mais de 7. 400 marcas globalmente.

Descrição

• Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others • Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward • Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments • Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline • Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after • Turn one-off experiments into repeatable programs — launch a play, measure it, and if it works, productize it into an always-on motion • Support targeted field events and executive experiences in North America as part of the broader ABM strategy

🎯 Requisitos

• Located in North America • Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms; ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar • Track record of success in creating and scaling demand programs in B2B SaaS • Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting • Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar) • Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft. • Strong collaborator with sales — someone who sees AEs as partners, not just consumers of leads, and proactively brings them into campaign design • ROI and metrics-driven — ability to create, analyze, and iterate based on data • Growth mindset and self-motivated; comfortable building programs from scratch and owning outcomes • Familiarity with the MarTech competitive landscape is a strong plus — existing context on where Customer.io competes will accelerate ramp.

🏖️ Benefícios

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks of paid parental leave • Unlimited PTO • Stipends for remote work and wellness • A professional development budget • More