Paid Social Channel Manager

🕒 Maio 15

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $100.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Remote

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

👥 RH Tech

☁️ SaaS

🏢 Corporativo

HR Tech • SaaS • Enterprise

Remote é uma plataforma global de RH que simplifica o processo de contratar, integrar (onboarding), gerenciar e pagar funcionários e contratados no mundo todo. Ela oferece soluções abrangentes para recrutamento, gestão de folha de pagamento, gestão de contratados e compliance. A plataforma apoia as empresas na execução de tarefas de RH de forma fluida e eficiente, garantindo pagamentos rápidos e em conformidade, oferecendo serviços de Employer of Record (EOR) e viabilizando benefícios e ofertas de equity para funcionários. Além disso, a Remote se integra a diversos sistemas de RH (HRIS/HRMS), permitindo uma solução flexível, escalável e confiável para empresas que buscam expandir globalmente.

Descrição

• Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts. • Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences. • Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC). • Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling. • Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks). • Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.

🎯 Requisitos

• 6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social. • Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay). • Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns. • Expertise in UTM architecture, conversion tracking installation, and data-driven optimization. • Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.

🏖️ Benefícios

• work from anywhere • flexible paid time off • flexible working hours (we are async) • 16 weeks paid parental leave • mental health support services • stock options • learning budget • home office budget & IT equipment • budget for local in-person social events or co-working spaces