Marketing Campaign Manager

🕒 Maio 15

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Blytheco

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1980

🤝 B2B

Software • B2B • Consulting

A Blytheco é uma empresa especializada em fornecer soluções de software, como ERP, CRM e automação de marketing. Com mais de 44 anos de experiência, a Blytheco foca na implementação, consultoria e otimização de software para ajudar as empresas a alcançarem eficiência e sucesso por meio de estratégias de software personalizadas. A empresa oferece serviços de suporte extensivo e tem um histórico comprovado com milhares de implementações em diversas indústrias, incluindo manufatura, varejo e serviços profissionais.

Descrição

• Develop campaign strategies and roadmaps that align with pipeline and revenue goals. • Define target audience, buyer personas and segmentation strategies. • Build targeted messaging frameworks and value propositions aligned to distinct industries and buyer personas. • Establish campaign roadmaps, including channels, timelines and KPIs. • Launch multi-touch campaigns including email nurture sequences, campaign-related resources, landing pages with defined conversion paths, etc. • Develop and execute retargeting strategies and advise on campaign optimization across paid media channels. • Partner with internal resources to support campaign creation and execution. • Drive development of campaign-specific content aligned to buyer journey stages to increase engagement and conversion rates. • Provide visibility into campaign activity, themes, and target accounts.

🎯 Requisitos

• 5+ years of successful, proven experience in marketing/campaign management/ demand generation role or B2B marketing, to include experience building and executing multi-channel lead generation campaigns. • Bachelor’s degree in Marketing, Communications, English, or related field preferred. • Excellent writing and messaging skills across different audiences and platforms: • Knack for changing and adapting the style, tone, and vernacular of content to match targeted social mediums, with ability to connect with customers. • Enterprise SaaS marketing experience preferred; ERP and CRM software marketing experience are a plus. • Experience working directly with an enterprise or midmarket sales teams. • Demonstrated analytical mindset with ability to translate campaign performance data into actionable insight. • Solid project management experience with strong attention to detail, and a high level of business acumen. • High proficiency with MS Office; experience with HubSpot, Acumatica and ZoomInfo highly desired.

🏖️ Benefícios

• Competitive compensation plan (Total Annual Targeted Compensation $110K - $140K+) • Medical, dental, vision coverage • Company-paid life insurance • Options for additional insurance coverages • 401(k) Plan • Paid Time Off accruals • Company Paid Holidays • Work from home opportunity • Tuition reimbursement and continuous learning opportunities • Employee Recognition and Leadership Programs • Annual Company Conference – “Quest for Excellence” • Employee Referral Bonus Program • Opportunities to give back to the community by participating in Blytheco’s humanitarian support efforts • Our award-winning culture • That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference!