Performance Marketing Lead

🕒 3 dias atrás

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OpenLoop

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2020

💼 Consultoria

⚖️ Jurídico

📦 Logística

💰 $15.000.000 Series A - OpenLoop Health em 2023-03

Consulting • Legal • Logistics

A OpenLoop é uma plataforma de telemedicina marca branca e fornecedora de serviços gerenciados que ajuda as organizações a lançar e escalar programas de atendimento virtual. Combina tecnologia SaaS personalizável (agendamento, reservas, pagamentos, integrações EHR/API) com equipe clínica, credenciamento, cobertura de pagamento e RCM, suporte regulatório/jurídico e suporte ao paciente 24/7. A OpenLoop atende planos de saúde, hospitais e sistemas de saúde, varejistas, empregadores e empresas de saúde digital com operações impulsionadas por IA, uma rede nacional de médicos e ampla cobertura de seguros, incluindo Medicare e Medicaid.

Descrição

• Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives. • Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms. • Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms. • Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue. • Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth. • Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities. • Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative. • Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting. • Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts. • Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

🎯 Requisitos

• 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads. • Experience with TikTok Ads and YouTube Ads is strongly preferred. • Experience operating in a high-volume SMB, B2B, or product-led growth environment is required. • E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles. • Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution. • Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data. • AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting. • Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance. • Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences. • Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once. • A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation. • Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

🏖️ Benefícios

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more