Senior Director, Web Strategy and Operations

🕒 Outubro 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

⚙️ Operações

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OutSystems

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2001

💼 Consultoria

🏥 Saúde

📣 Marketing

Consulting • Healthcare • Marketing

A OutSystems é uma empresa de software que oferece uma plataforma de desenvolvimento de aplicações low-code. Ela permite que organizações desenvolvam, implantem e gerenciem aplicações de nível corporativo com esforço mínimo de codificação. Ao simplificar o processo de desenvolvimento de aplicações, a OutSystems ajuda as empresas a acelerar sua transformação digital e aumentar a produtividade.

Descrição

• Own the web strategy tying the .COM experience directly to pipeline • Partner with Campaigns, Brand, PMMs, Paid Media, and Field & Channel • Set and hit web-sourced and web-influenced pipeline targets • Lead the Webflow platform and technical web foundation • Manage martech integrations, governance, security, reliability, and web tooling • Own build-vs-buy and partner/agency decisions for web engineering • Set web performance standards and drive improvements across templates and campaign pages • Own web analytics, tracking, tagging, event and conversion tracking, data-layer governance, attribution, dashboards, and reporting • Define web KPIs and funnel instrumentation • Own user experience, information architecture, global navigation, and design systems • Establish content governance, templates, and workflows for global page production • Build and operate a conversion-rate optimization and experimentation program • Build, lead, and develop the global web organization across development, design, content, and analytics • Manage internal team members, contractors, and agency partners • Establish intake, prioritization, sprint or release, performance review, experimentation review, and reporting cadences • Run the web roadmap as a transparent, business-aligned plan

🎯 Requisitos

• 10+ years in web, digital, or growth roles • 5+ years leading teams • Experience at the Director or Senior Director level • Demand-generation background with demonstrated focus on conversion • Owned or been directly accountable to a pipeline number • Deep, hands-on knowledge of Webflow, including scaling it as an enterprise platform • Proven ownership of design systems and information architecture at scale • Strong command of web performance optimization, including page speed and Core Web Vitals • Track record in conversion rate optimization and experimentation with measurable lift • Strong web analytics and measurement expertise, including analytics platforms, tag management, event/conversion tracking, and attribution • Experience leading or closely partnering with web development and infrastructure teams • Experience owning technical roadmaps and vendor relationships • Fluency across UX and content operations • Proven people leadership and operational management • Experience building and developing teams, managing agencies and contractors, and running intake, prioritization, and delivery rhythms • Experience integrating web with the broader martech stack, including Marketo, 6sense, Qualified, or equivalents • Executive presence and cross-functional influence • Based in the United States

🏖️ Benefícios

• Professional Development Fund • Internal Mobility Program • Structured professional development programs • Global collaboration with accessible mentors • Inclusive culture • Equal opportunity employment

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