Senior Account Manager, Retail Media

🕒 Abril 1

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

💰 Gerente de Contas

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Pacvue

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🛍️ Comércio Eletrônico

☁️ SaaS

eCommerce • SaaS • Advertising

Pacvue é uma plataforma de aceleração de comércio que ajuda empresas a otimizar suas estratégias de varejo online em mais de 90 marketplaces. Ela oferece um conjunto de soluções de publicidade, vendas, análises e inteligência projetadas para elevar o desempenho dos negócios. A plataforma da Pacvue inclui ferramentas para otimização de prateleira digital, automação de publicidade, relatórios, gerenciamento de vendas de ecommerce e gerenciamento de mídia de varejo. Com recomendações baseadas em IA, ela permite que as empresas gerenciem variáveis como precificação, promoção e estratégia de anúncios de forma eficaz. A Pacvue atende marcas e agências ao fornecer insights para publicidade, gerenciamento centralizado de dados e automação de campanhas para impulsionar a participação no mercado e o crescimento das vendas. Grandes marcas como Duracell, Bissell e Nestlé Purina utilizam a plataforma da Pacvue para melhorar o desempenho de suas publicidades em plataformas como Amazon e Walmart, alcançando aumentos significativos nas vendas e retorno sobre o investimento em publicidade. A empresa capacita seus clientes com insights em tempo real, relatórios dinâmicos e automação estratégica para simplificar campanhas publicitárias e otimizar estratégias de licitação de forma eficiente. Ela se concentra em oferecer ferramentas abrangentes de incremento de mídia de varejo e gerenciamento de comércio integradas em uma única solução.

Descrição

• Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives • Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach • Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement • Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement • Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs • Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives • Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars • Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds • Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio • Maximize retailer share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines • Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs • Responsible for reporting, analysis, and communication with Pacvue and client management teams

🎯 Requisitos

• 5+ years experience working in eCommerce account management, sales, and/or digital marketing • Previous account management experience • Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus • Demonstrate an in-depth understanding of how retail media, sales, and operations work together • Proven ability to effectively manage complex Search and/or Display Media strategies across retail media providers like Amazon, Walmart, or Instacart • Proven track record of relationship building and account management • Proven success in driving results and implementing ideas in a fast-paced environment • Works efficiently and is always looking to streamline processes and workflows • Excellent organizational, communication, and presentation skills • Strong analytical skills, and the ability to take large data sets and extract actionable recommendations, are a must • Moderate Excel skills are a must • Previous people management experience a plus

🏖️ Benefícios

• Unlimited Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance • 401k with Employer Match • Remote Work Options and Flexibility • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave