Senior Marketing Manager, Life Sciences

🕒 Março 18

🏈 Ohio – Remoto

🏈 Ohio – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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PatientPoint

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

⚕️ Seguro de Saúde

📡 Telecomunicações

☁️ SaaS

💰 Venture Round em 2020-01

Healthcare Insurance • Telecommunications • SaaS

A PatientPoint é uma empresa focada em melhorar a comunicação na área da saúde ao fornecer informações precisas de saúde para pacientes e profissionais em pontos críticos de cuidado. Atuando principalmente com provedores de saúde e ciências da vida, a PatientPoint busca aprimorar o diálogo entre pacientes e médicos e impulsionar melhores resultados na saúde. A empresa utiliza uma rede nacional de dispositivos digitais em 35. 000 consultórios médicos, impactando mais de 750 milhões de visitas de pacientes anualmente, com aumentos comprovados em medidas preventivas de saúde, como vacinações e exames de câncer. Suas parcerias estratégicas fornecem acesso a especialistas da indústria e ferramentas para personalizar estratégias de engajamento, promovendo, assim, experiências aprimoradas para os pacientes e resultados de saúde melhores.

Descrição

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint. • Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content • Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up • Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices • Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs • Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more. • Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments • Develop and execute demand generation programs to drive leads and sales pipeline growth • Communicate with and educate sales team regarding new and planned marketing activities • Track and analyze marketing performance metrics and optimize programs accordingly

🎯 Requisitos

• 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred • Bachelor's degree in Marketing, Communications, Business Administration or related field • Proven track record of developing and executing successful marketing strategies and campaigns that drive business results • Expertise in sales support tools and enablement • Experience designing and implementing ABM campaigns • Expertise in digital and traditional marketing channels and tactics • Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning • Highly developed training, presentation and written communication skills • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change • Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels • Experience with Salesforce and/or Pardot a plus.

🏖️ Benefícios

• Competitive compensation • Flexible time off to recharge • Hybrid work options • Mental and emotional wellness resources • 401K plan • ...