Advanced Specialist, Campaign Marketing

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🕒 Julho 2

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $90.000 - $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives • Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement • Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals • Ensure campaign activities are coordinated across multiple channels and customer touchpoints • Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life • Apply portfolio and product value propositions consistently across campaign activities and customer communications • Adapt messaging for different audiences, customer needs, and stages of the buyer journey • Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging • Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives • Manage campaign timelines, deliverables, stakeholder communications, and execution milestones • Serve as a key marketing contact for assigned products, programmes, and portfolio initiatives • Execute campaigns across email, web, paid media, events, social media, and customer communication channels • Coordinate campaign asset development with Creative, Content, Digital, Product, and Sales teams • Monitor campaign progress and proactively address execution challenges to ensure successful delivery • Track and analyse campaign performance against established objectives and success measures • Identify opportunities to improve campaign effectiveness through targeting, messaging, testing, and optimisation • Prepare campaign performance summaries and recommendations for key stakeholders • Support ongoing testing, learning, and continuous improvement initiatives across marketing activities • Share campaign insights and best practices to strengthen future marketing programmes

🎯 Requisitos

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience • 3+ years of experience supporting or executing integrated marketing campaigns • Experience working across multiple marketing channels including email, web, digital, social media, paid media, and events • Strong understanding of campaign planning, audience targeting, customer journeys, and performance measurement • Experience collaborating with cross-functional teams including Product Marketing, Sales, Digital, Brand, and Content functions • Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously • Excellent written and verbal communication skills with strong attention to detail • Ability to analyse campaign performance data and translate insights into actionable recommendations • Customer-focused mindset with the ability to communicate value propositions effectively • Experience with marketing automation, CRM, analytics, or campaign reporting platforms is advantageous • Strong organisational skills, problem-solving capability, and commitment to continuous improvement

🏖️ Benefícios

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here