Advanced Specialist, Product Marketing

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🕒 Ontem

❄️ Minnesota – Remoto

❄️ Minnesota – Remote

💵 $70.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🪄 Especialista de Produto

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Serve as the subject matter expert for products within the solution category, developing positioning and audience-specific messaging • Partner with Audience Marketing Managers to integrate products into broader marketing programs driving demand, engagement, and pipeline • Collaborate with Product, Sales, Customer Support, and cross-functional teams to align messaging and maintain feedback loops • Equip sellers, resellers, and channel partners with sales enablement tools including value narratives, case studies, pitch decks, and product one-pagers • Develop and maintain a library of product marketing assets across channels and teams • Leverage analytics to assess performance, uncover insights, and optimize messaging and materials • Monitor market trends, buyer behavior shifts, emerging technologies, and competitor moves to inform GTM strategies • Lead go-to-market plans from strategy through execution • Shape positioning, storytelling, and audience-specific messaging • Collaborate with creative teams and Audience Marketing Managers to drive pipeline, adoption, and revenue

🎯 Requisitos

• Significant product marketing experience within a global organization • Proven experience developing and executing go-to-market plans for B2B or enterprise solutions • Strong project management skills • Ability to drive cross-functional alignment and deliver high-quality work on time • Analytical mindset with experience measuring performance, tracking ROI, and using data to optimize outcomes • Experience managing budgets and optimizing investments across marketing channels • Industry expertise in enterprise HR, talent management, workforce learning, or adjacent sectors is highly desirable • Strong stakeholder management skills and ability to influence marketing, product, sales, and executive teams is highly desirable • Ability to develop compelling positioning, storytelling, and audience-specific messaging • Ability to monitor market trends, buyer behavior, emerging technologies, and competitor activity

🏖️ Benefícios

• Annual incentive program eligibility • Benefits information provided via Pearson’s benefits page • Personal growth opportunities • Professional advancement opportunities • Inclusive work environment • Equal opportunity employment