Lead Specialist, Performance Marketing

Vaga não está no LinkedIn

🕒 Agosto 7

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

💵 $90.000 - $190.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 7%

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms • Execute and optimize campaigns driving product adoption, student applications, and enrollments • Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations • Monitor performance daily and improve volume, conversion rates, and cost efficiency • Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure • Lead search query analysis and optimization • Manage internal subject matter experts and paid media agency execution • Review agency recommendations and hold agency partners accountable for quality, reporting, and outcomes • Coordinate platform features, beta opportunities, and testing initiatives • Develop and manage testing roadmaps across campaigns, audiences, creative, landing pages, bidding, and automation • Conduct A/B testing and performance analysis • Use AI-enabled tools and platform capabilities to improve efficiency and workflows • Support landing page optimization and conversion performance • Analyze campaign performance and provide actionable recommendations • Create recurring performance reports and dashboards • Ensure tracking, tagging, and measurement frameworks function accurately • Collaborate with Analytics on reporting, attribution, and measurement • Assist with forecasting, spend pacing, and budget allocation • Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams • Communicate insights and recommendations to technical and non-technical stakeholders • Support enrollment planning with projections, market insights, and search demand trends • Contribute to broader performance marketing initiatives and additional digital channels as needed

🎯 Requisitos

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns • Expert-level experience with Google Ads and SA360 • Demonstrated success managing large-scale search programs with measurable performance goals • Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement • Experience managing agency relationships and collaborating with cross-functional stakeholders • People management, leadership, and development experience • Strong analytical skills and ability to translate insights into action • Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions • Advanced proficiency in Excel and performance reporting tools • Excellent communication and presentation skills • Microsoft Ads experience preferred • Preferred: experience across multiple geographies, markets, or business units • Preferred: working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels • Preferred: experience in education, lead generation, healthcare, financial services, or complex demand generation businesses • Preferred: familiarity with Marketing Mix Modeling concepts and advanced measurement methodologies • Preferred: experience leveraging AI tools for campaign management, reporting, and optimization

🏖️ Benefícios

• Annual incentive program eligibility • Benefits offered by Pearson (linked in the posting)