Manager, Social & Brand Reputation Strategy

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🕒 Setembro 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

👔 Gerente

👻 Score fantasma 17%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 44 dias.
• As vagas desta empresa costumam ser preenchidas em 27 dias.
• Sem salário divulgado.

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Penn Foster

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📚 Educação

👥 B2C

🤝 B2B

Education • B2C • B2B

A Penn Foster é uma escola de carreira e faculdade online credenciada que oferece diplomas focados em carreiras, certificados, graus de associado e bacharelado em diversos campos vocacionais e profissionais de forma auto-guiada. Seus programas abrangem saúde, tecnologia veterinária (incluindo um programa de Técnico Veterinário credenciado pela AVMA-CVTEA), profissões qualificadas (HVACR, eletricista, encanador), negócios, TI, justiça criminal, design e diplomas de ensino médio credenciados pela Comissão de Credenciamento de Educação a Distância. A Penn Foster atende principalmente alunos individuais com opções de estudo online flexíveis e também oferece soluções de treinamento para organizações e empregadores.

Descrição

• Lead the strategy, execution, and evolution of social media and brand reputation efforts across Penn Foster Group’s portfolio of brands • Expand reach to new audiences and strengthen brand presence across owned and emerging platforms • Shape how the brand is represented in broader digital conversations, including LLMs and social search • Oversee the social media function and lead a team • Develop and execute comprehensive social media strategies across all brands • Increase visibility and sentiment within LLMs and social search environments • Optimize content for discoverability and accuracy across emerging platforms • Manage proactive and reactive engagement in third-party spaces such as Reddit and forums • Guide engaging social content strategies, emphasizing short-form video and platform-native content • Scale creator and influencer strategy in partnership with the PR agency • Manage, coach, and develop the social media and community engagement team • Develop distinct social strategies for non-core brands • Establish performance tracking, social listening, and insight generation processes • Share actionable insights with Marketing, PR, Partnerships, and senior leadership • Maintain hands-on involvement in execution, testing, and optimization of content and campaigns • Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives

🎯 Requisitos

• 7+ years of progressive experience in social media, digital marketing, or brand strategy • Experience leading teams • Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility • Experience managing and developing high-performing teams • Strong understanding of social listening, brand reputation management, and community engagement best practices • Experience with creator/influencer strategy and partnership management • Familiarity with emerging trends in LLMs, social search, and digital discoverability • Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders • Excellent cross-functional collaboration and communication skills • Ability to influence senior leaders and partners • Experience managing multiple brands or business lines is preferred • High attention to detail, adaptability, and problem-solving skills • Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset • Must reside and perform work within the United States • Willingness and ability to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification via Form I-9

🏖️ Benefícios

• Incentive compensation • Medical insurance • Dental insurance • Vision insurance • Flexible spending • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all online programs • Remote work arrangement • Travel opportunities for team meetings, company events, conferences, and summits

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