Senior Manager, Search & Discoverability

Vaga não está no LinkedIn

🕒 Outubro 21

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 10%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 21 dias.
• As vagas desta empresa costumam ser preenchidas em 27 dias.
• Sem salário divulgado.

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Penn Foster

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📚 Educação

👥 B2C

🤝 B2B

Education • B2C • B2B

A Penn Foster é uma escola de carreira e faculdade online credenciada que oferece diplomas focados em carreiras, certificados, graus de associado e bacharelado em diversos campos vocacionais e profissionais de forma auto-guiada. Seus programas abrangem saúde, tecnologia veterinária (incluindo um programa de Técnico Veterinário credenciado pela AVMA-CVTEA), profissões qualificadas (HVACR, eletricista, encanador), negócios, TI, justiça criminal, design e diplomas de ensino médio credenciados pela Comissão de Credenciamento de Educação a Distância. A Penn Foster atende principalmente alunos individuais com opções de estudo online flexíveis e também oferece soluções de treinamento para organizações e empregadores.

Descrição

• Develop and lead an integrated search and discoverability strategy spanning paid search, AI-powered search, LLMs, and emerging consumer discoverability platforms • Own paid search strategy and performance, including account structures, bidding strategies, audience strategy, keyword and query management, budget allocation, and optimization • Partner with SEO resources to align paid and organic opportunities and develop a testing roadmap • Monitor changes in consumer search behavior, search engine results pages, and LLM-based discovery • Analyze search queries, keywords, competitors, audiences, and consumer behavior to identify demand shifts and inform marketing and business strategy • Partner with Analytics and Measurement teams to improve attribution, incrementality measurement, forecasting, and channel performance understanding • Develop forecasts, budgets, and performance targets; identify acquisition risks and opportunities • Translate changes in the search ecosystem into recommendations for marketing leadership and executive stakeholders • Lead, develop, and mentor a search execution and optimization team • Participate in a collaborative, remote, on-camera work environment

🎯 Requisitos

• 7+ years in the paid search and discoverability industry • Experience with Google Ads, Microsoft Advertising, and bid management platforms • Strong understanding of campaign architecture, audience strategy, and performance optimization • Working knowledge of AI-powered search experiences, large language models, generative search, and changes in consumer discovery • Strong analytical skills, including evaluation of downstream conversion, revenue, incrementality, and business impact beyond platform-reported metrics • Experience developing hypotheses, designing tests, interpreting results, and scaling successful strategies • Strong financial and business acumen • Experience managing significant budgets and making investment decisions based on expected business outcomes • Ability to identify ambiguous problems, develop a point of view, and drive work forward without a predefined playbook • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete employment eligibility verification through Form I-9 • Employees are expected to be on camera during meetings unless extenuating circumstances apply

🏖️ Benefícios

• Medical insurance • Dental insurance • Vision insurance • Flexible spending account • Generous paid time off • Sponsored volunteer opportunities • 401(k) with a company match • Free access to all online programs • Remote work arrangement • Company events, conferences, and summits may be available through travel opportunities

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