Platform & Marketing Cloud Specialist – Salesforce

🕒 Maio 2

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Penrod

SiteLinkedInTodas as Vagas

51 - 200 funcionários

⚕️ Seguro de Saúde

☁️ SaaS

🏢 Corporativo

💰 Venture Round em 2022-02

Healthcare Insurance • SaaS • Enterprise

A Penrod é uma empresa de consultoria em tecnologia com sede em Milwaukee que desenvolve e implementa soluções baseadas em nuvem para organizações de saúde e ciências da vida. Eles são especializados em configurar e integrar Salesforce (Health Cloud, Sales Cloud, Experience Cloud, Marketing Cloud, etc. ) e Snowflake, assegurando a conformidade com as regulamentações e HIPAA, além de entregar implementações de dados, CRM e plataformas para provedores, pagadores, farmacêuticas, laboratórios e empresas de dispositivos médicos. A Penrod oferece implementação de Salesforce, serviços gerenciados, consultoria e integrações técnicas/marketing com foco em melhorar as experiências dos pacientes e provedores e a eficiência operacional.

Descrição

• Design and implement Salesforce solutions aligned with business requirements • Develop custom applications using Apex, Lightning components, and Visualforce • Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud) • Manage data migration, integration, and API development for Salesforce platforms • Provide technical guidance on Salesforce platform best practices • Document configurations and train users on implemented Salesforce solutions • Maintain Salesforce Platform Developer or Administrator certification • Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform • Build and manage audiences and segments for targeted marketing efforts • Design, build, configure, and test emails, including dynamic content and responsive design • Build, configure, and test journeys and automations based on business requirements • Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements • Handle data uploads, segmentation, and data management/architecture within the platform • Monitor and analyze campaign performance, generating reports and insights • Proficiency in Salesforce Marketing Cloud, SQL, and related technologies • Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

🎯 Requisitos

• 3+ years of Salesforce platform configuration experience • Proven experience with Marketing Cloud setup and administration • Salesforce Platform Developer or Administrator certification • Marketing Cloud Email Specialist or Administrator certification preferred • Strong problem-solving and communication skills • Understanding of data privacy regulations related to marketing communication • Salesforce Certified Data Cloud Consultant certification or equivalent experience • Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration • Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms) • Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting