Growth Strategy Lead

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🕒 Julho 3

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PolicyMe

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2018

🏥 Saúde

💼 Consultoria

🛡️ Seguros

Healthcare • Consulting • Insurance

A PolicyMe é uma empresa de seguros canadense especializada em oferecer seguros de vida, doenças críticas, e produtos de seguro de saúde e odontológico acessíveis e diretos. Seus serviços são prestados principalmente online, proporcionando aos usuários a conveniência de obter cotações e garantir cobertura de seguro de forma rápida e eficiente. A PolicyMe é reconhecida por sua abordagem sem complicações, oferecendo aprovações rápidas e a capacidade de personalizar a cobertura de acordo com as necessidades do cliente. Com forte foco em seguro de vida temporário, eles também oferecem várias opções de cobertura para famílias, indivíduos e idosos. Sua missão é simplificar o processo de compra de seguros para os canadenses, aproveitando a tecnologia e o aconselhamento especializado.

Descrição

• Develop the go-to-market strategy for our newest opportunities – new customer segments, newly launched product lines, and future partner launches. • Build deep customer and market understanding through primary research: customer conversations, advisor call reviews, funnel data, and competitive pricing analysis. • Own the go-to-market strategy for new and existing customer segments, determining who we target, how we win, and what drives profitable growth, while partnering with cross-functional teams to bring that strategy to market. • Define which customer segments we can win profitably, and prioritize where we invest. • Design and run go-to-market experiments with a dedicated test budget: validate segments, messages, and channels at small scale before we invest at volume. • Make clear calls on what to scale, iterate, or kill – backed by data. • Build playbooks from what works so the broader team can run them, then move to the next opportunity. • Strengthen the positioning and point of view across our highest-performing product line, working closely with our content and paid teams. • Bring the voice of the customer into how we market – grounded in research, not assumptions. • Coordinate launch readiness with Product, Sales, and Operations so new products ship with go-to-market behind them. • Over time, build context on our B2B2C partner programs to support future partner launches.

🎯 Requisitos

• 4–6 years in strategy consulting, investment banking, growth/strategy at a high-growth startup, or brand/category management at a top CPG – ideally with some operating experience at a startup or scale-up. • Exceptional analytical horsepower: you structure ambiguous problems, build the analysis yourself, and turn it into a clear recommendation. A track record of solving hard problems and grinding until they're solved matters more than direct experience in this exact job. • Strong instinct for customers: you'd rather talk to ten customers than build a model on assumptions – but you can build the model too. • A doer. You're energized by rolling up your sleeves in a company where there's no one to delegate to. • AI-native: you use AI daily to research, analyze, and produce faster – and you raise the bar for how a team works with it. • Comfortable owning a number and being measured against it every quarter. • Strong communicator who can align executives, channel owners, and product teams behind a direction. • No insurance experience required – we'll teach you the industry; you bring the curiosity and the work ethic.

🏖️ Benefícios

• Generous PTO - 20 vacation days • A comprehensive benefits plan with premiums paid in full by PolicyMe • Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential • An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry • Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!) • Access to stock options based on performance