Associate Media Director – Healthcare

🕒 Junho 1

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Power Digital Marketing

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🤝 B2B

👥 B2C

B2B • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Successful end-to-end management & strategic oversight of designated paid media accounts • Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. • Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. • Manage a team of 2-3 Media Supervisors, who themselves manage 1 Senior Media Manager each, guiding work, delegating tasks & working to develop their strategic & technical skillsets, and evaluating performance and sentiment through Power’s Nova platform. • Work with Client Service Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. • Actively work to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. • Continually work to learn new strategies, test new platforms & expand our Healthcare division's paid media offerings. • Function as the primary point of contact and escalation both internally & externally for all ‘owned’ accounts, responsible for the performance of accounts. • Generate reports, write insights, & communicate with the client for designated accounts. • Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions. • Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed. • Drive strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). • Design & deploy tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). • Continuously test, verify, and improve full-funnel structures. • Helping to develop effective use of AI tools to streamline workflows and improve performance. • Other applicable or related duties as assigned. • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

🎯 Requisitos

• 6-8+ years of Paid Media experience • Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month. • Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels. • Extensive experience in campaign management & strategy across Google & Bing platforms (Search, PMAX, Demand Gen, Youtube, Video, etc.). • Experience with full funnel strategy, lead generation, driving brand awareness and measuring incremental lift. • Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). • Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. • Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. • Team management, delegation, and development experience.

🏖️ Benefícios

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives