Paid Advertising Strategist

🕒 Agosto 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

📈 Marketing de Performance

🚫👨‍🎓 Sem graduação necessária

👻 Score fantasma 26%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 funcionários

💼 Consultoria

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

A Power Digital Marketing é uma empresa de growth marketing impulsionada por tecnologia que atua na interseção entre dados, tecnologia e inteligência humana para tornar a rentabilidade previsível. A companhia oferece um portfólio abrangente de serviços de marketing digital, incluindo consultoria estratégica, campanhas criativas, inteligência de dados, planejamento de mídia e muito mais para impulsionar cada etapa da jornada do cliente. A Power Digital Marketing é focada em entregar impacto de negócio com transparência, estratégias orientadas por dados (data-driven) e tecnologias avançadas, ajudando marcas a alcançar crescimento sustentado e vantagem competitiva em um mercado hipercompetitivo.

Descrição

• Own execution, performance, and growth of campaigns within an assigned book of business • Tie campaign efforts to clients’ broader business goals • Work with account leadership to develop and evolve channel strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute paid social and paid media campaigns across native platforms • Build and produce campaigns end-to-end across channels with on-time delivery • Lead performance optimizations relative to goals • Manage client budgets and advise on budget changes with accurate pacing • Perform QA to prevent revenue-impacting errors • Make proactive strategy recommendations and surface opportunities and risks • Maintain testing roadmaps and project-manage experimentation • Escalate performance risks early • Communicate performance, strategy, recommendations, deliverables, and action items internally • Provide weekly client progress recaps with insights and recommendations • Leverage marketing-funnel knowledge, data storytelling, AI technologies, and Power Digital systems to drive results

🎯 Requisitos

• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefícios

• Equal Opportunity Employer • Diversity and inclusion emphasized • No application, processing, or training fees

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