Senior Account Director, Patient – DTC

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🕒 Julho 7

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

💵 $160.000 - $190.000 / ano

⏰ Tempo Integral

🟠 Sênior

🧑‍💼 Executivo de Contas

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Princeton10, LLP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2017

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Sustainable Princeton é uma organização comunitária dedicada a promover a sustentabilidade ambiental na área de Princeton. Através de várias iniciativas e programas, envolve residentes e empresas locais em esforços para reduzir o desperdício, conservar energia e melhorar os ecossistemas gerais dentro da comunidade.

Descrição

• Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners • Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth • Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints • Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches • Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise • Contribute to new business efforts, including pitch leadership, narrative development, and solution design

🎯 Requisitos

• Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus • 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications • Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change • Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams • Commercial acumen with experience managing budgets, scopes, and revenue growth • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines • Strong communication and storytelling skills, both written and verbal • Experience in digital health, CRM, or data-driven marketing is a strong asset.

🏖️ Benefícios

• Our package includes base salary, bonus, health benefits, and 401k match.