Head of Brand and Creative

Vaga não está no LinkedIn

🕒 Outubro 13

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $250.000 / ano

⏰ Tempo Integral

🔴 Especialista

👻 Score fantasma 4%

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Proof Holdings, Inc.

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🛍️ Comércio Eletrônico

📱 Mídia

🌐 Web 3

eCommerce • Media • Web 3

Celebrando a interseção entre arte digital e comunidade, a PROOF está desenvolvendo produtos para facilitar a conexão, educação e entretenimento para artistas, colecionadores e entusiastas de NFTs, com o objetivo final de tornar o espaço mais acessível e diversificado. Ancorada por projetos NFT blue-chip, incluindo PROOF Collective, Moonbirds e Oddities, a PROOF está aproveitando o poder de suas próprias coleções para fomentar conexões profundas através de incentivos compartilhados e criação de valor a longo prazo, pioneirando a próxima geração de comunidade, ferramentas e tecnologia web3.

Descrição

• Define and steward Proof's brand platform, including purpose, personality, voice, and promise of trust • Develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing • Lead brand evolution or refresh work as needed • Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization • Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines • Build a self-serve brand hub and template library • Lead creative concepting and execution for campaigns, product launches, and brand moments • Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments • Run intake, prioritization, review and approval workflows • Manage creative budgets, agencies, and freelancers • Establish brand health metrics and research • Govern brand consistency across marketing, sales, partners, and co-marketing • Work with Product Design so the product and marketing brand feel like one company • Travel occasionally for Proof Summit, team onsites, industry events, and customer or partner meetings

🎯 Requisitos

• 10+ years in brand and creative • 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands • Portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive • Experience leading a brand refresh or new brand architecture during a company's category expansion • Strong creative direction across design, copy, video, and motion • Ability to get hands-on when needed • Ability to align executives on creative decisions and explain the business rationale behind brand choices • Experience with AI-assisted creative workflows and modern tooling such as Figma, Adobe CC, and Webflow • Experience building brands for financial services, payments, or identity companies • Experience spanning both B2B enterprise and consumer-facing touchpoints

🏖️ Benefícios

• Medical, dental, and vision benefits • Life insurance, long and short-term disability coverage • 401k Plan with a 4% match, beginning on your hire date • Unlimited Sick and Vacation time • 14 paid company holidays • 12 weeks of paid parental leave • 4 week sabbatical after 5 years of continuous full time employment • Health Reimbursement Arrangements for fertility and gender affirmation • Lunch on Proof through Grubhub credit • Monthly work from home stipend • Professional development credit • Monthly reimbursement for Wellness • Discretionary bonus typically paid annually • Equity