Head of Performance Creative

Vaga não está no LinkedIn

🕒 Outubro 12

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

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RZ HR Studio

SiteLinkedInTodas as Vagas

2 - 10 funcionários

Fundada em 2024

🎯 Recrutamento

👥 RH Tech

Recruitment • HR Tech

O RZ HR Studio é uma rede de talentos e plataforma de contratação focada em conectar candidatos a startups e empresas em crescimento que priorizam o trabalho remoto. O site oferece oportunidades contínuas e selecionadas, onde um único perfil pode ser compatível com múltiplas funções em empresas clientes; se selecionados, as contratações são feitas diretamente com o cliente (não por uma agência) e os candidatos não pagam taxas. A plataforma enfatiza carreiras prioritariamente remotas, correspondência selecionada, maior visibilidade para empresas contratantes e lista funções totalmente remotas como e-commerce, design, operações e marketing.

Descrição

• Own and execute comprehensive performance creative testing strategy aligned with customer acquisition, product, and profitability goals • Identify advertising opportunities through audience research, customer psychology, market trends, competitor analysis, and performance insights • Build a pipeline of original concepts, creative iterations, refreshed winners, and product launch campaigns • Guide creative development across awareness, education, consideration, and conversion stages • Collaborate with media buying and conversion optimization teams • Lead, mentor, and develop internal creative strategists • Establish performance expectations, quality standards, and accountability frameworks across teams and agencies • Direct external creative agencies through briefing, performance evaluation, creative reviews, and optimization • Lead recurring creative performance reviews and make decisions based on ROAS, CPA, conversion rates, engagement, and profitable media spend • Use Triple Whale and native advertising dashboards to evaluate creative effectiveness • Recommend concepts to scale, refine, retest, discontinue, or replace • Maintain a pipeline of new concepts to address creative fatigue • Establish a centralized knowledge base of creative learnings • Translate customer research, reviews, surveys, social conversations, and market intelligence into creative opportunities • Personally develop or substantially refine approximately 10 high-quality creative briefs per week • Provide feedback on UGC, video advertisements, scripts, static ads, product demonstrations, storytelling, hooks, and landing-page concepts • Coordinate with stakeholders to ensure product claims and advertising messaging meet applicable compliance standards • Build workflows connecting research, ideation, briefing, production, approvals, launch, and performance analysis • Partner with Creative Operations to improve production visibility and efficiency • Maintain the creative pipeline using Notion or comparable tools • Identify production bottlenecks and implement solutions • Introduce quality assurance processes, performance scorecards, and decision-making frameworks • Leverage automation and AI-enabled tools for reporting, research, and operational efficiency • Assess the existing creative operation during the first 90 days and establish performance baselines • Implement improved testing priorities, accountability frameworks, performance reviews, and execution processes • Demonstrate early improvements in creative testing, winning creative contribution, team ownership, and production consistency

🎯 Requisitos

• Proven experience leading performance creative strategy for an established, high-growth DTC/eCommerce brand or a performance-focused creative agency • Demonstrated success developing, testing, and scaling winning paid advertising concepts, particularly across Meta • Strong experience managing, mentoring, or providing strategic direction to creative strategists and external agency partners • Deep understanding of direct-response marketing, consumer psychology, persuasive storytelling, and conversion-focused creative • Strong commercial understanding of customer acquisition economics, ROAS, attribution, paid media performance, and creative profitability • Ability to interpret advertising performance data, identify meaningful insights, and translate findings into concrete creative decisions • Exceptional creative judgment across advertising concepts, copywriting, scripts, UGC, video, static assets, and other performance formats • Experience overseeing multiple campaigns, product categories, stakeholders, or creative production partners simultaneously • Strong organizational and decision-making skills, with the ability to build repeatable systems without sacrificing creative agility • Excellent written communication and ability to collaborate effectively within a distributed, remote-first team • Willingness to remain hands-on with creative strategy and briefs while operating at a senior leadership level • Experience with established DTC brands in health, wellness, consumer technology, connected devices, or premium consumer products • Exposure to significant paid media budgets and complex, multi-product customer acquisition strategies • Proficiency with Triple Whale, Motion, Foreplay, Notion, or similar performance analytics and creative management platforms • Experience developing performance creative across Meta, YouTube, Google Demand Gen, and TikTok • Track record of implementing creative testing frameworks, team scorecards, agency performance systems, or structured creative intelligence libraries • Strong understanding of customer research methodologies, including post-purchase surveys, customer reviews, social listening, and competitor creative analysis • Experience using AI and automation to improve creative research, reporting, and operational processes