Growth Marketing Manager

🕒 Julho 27

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ProSites

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2003

🏥 Saúde

📣 Marketing

☁️ SaaS

Healthcare • Marketing • SaaS

A ProSites é uma fornecedora de sites, marketing digital e software de eficiência prática, voltados principalmente para consultórios odontológicos e outros profissionais da comunidade (médicos, veterinários, contabilidade/finanças através da marca CPA Site Solutions). A empresa oferece design e hospedagem de sites odontológicos, SEO, gerenciamento de mídias sociais e publicidade paga (anúncios no Facebook, PPC, Anúncios de Serviços Locais), gerenciamento de avaliações, chat com IA, formulários e pagamentos online, automação de lembretes/recalls, sistemas telefônicos, verificação de seguros e dashboards de prática para adquirir e reter pacientes e automatizar fluxos de trabalho do escritório. A ProSites se comercializa como uma solução turnkey de marketing digital e estilo SaaS para consultórios de saúde e afirma ter milhares de clientes e parcerias com associações odontológicas.

Descrição

• Own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. • Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies. • Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV). • Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly. • Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence. • Build compounding loops (content, SEO, retargeting, nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time. • Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings. • Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical. • Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling. • Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates. • Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success. • Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs. • Attribute impact by channel/campaign; model CAC, payback, and LTV by segment. • Maintain data quality and enforce tracking standards across campaigns and web properties. • Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR. • Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy. • Ensure compliance with privacy, consent, and brand guidelines.

🎯 Requisitos

• 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS. • Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. • A healthy level of obsession with funnels and loops is required. • High analytical and technical aptitude; comfortable translating data into decisive action. • Google Analytics (GA4) and Salesforce (SFDC): high proficiency required. • Exceptional campaign and project management; organized with reliable follow-through and documentation. • Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication. • AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality. • DTC experience is a strong plus. • Nice to Have Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights. • Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus. • Experience in [Industry Vertical] and with partner/affiliate ecosystems.