Director of Demand Generation, Marketing Operations

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🕒 Junho 18

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Quantum Workplace

Quantum Workplace

51 - 200 funcionários

🤝 B2B

👥 RH Tech

💰 Private Equity Round em 2022-01

B2B • HR Tech

Fomos pioneiros em alguns dos primeiros softwares de engajamento e desempenho de funcionários há quase 20 anos e, desde então, fizemos parcerias com milhares de organizações para elevar o sucesso de funcionários, equipes e negócios. No final do dia, ajudamos os líderes a conectar os pontos entre engajamento e desempenho com ferramentas intuitivas e fáceis de usar, incluindo pesquisas abrangentes e automatizadas de funcionários; ferramentas de definição e monitoramento de metas; reconhecimento entre colegas; feedback em tempo real; encontros contínuos individuais; revisões inteligentes de talentos; e análises robustas de pessoas. Com 9.000 organizações pesquisadas anualmente, a Quantum Workplace tornou-se o maior banco de dados de dados de engajamento de funcionários da América do Norte, por meio de sua plataforma principal de engajamento e desempenho e do programa nacionalmente reconhecido 'Melhores Lugares para Trabalhar'. Mantenha seus funcionários conectados, alinhados e no caminho do sucesso. Nossas soluções de engajamento, desempenho e inteligência capacitam suas equipes a manter o foco e o engajamento e a entregar resultados poderosos para os negócios.

Descrição

• Own the execution of our demand engine – campaigns, paid media, BDR alignment, nurture – while also owning the HubSpot stack, attribution model, and the reporting that every function depends on. • Execute integrated campaign programs across new business and expansion – translating strategy into programs that move measurable pipeline. • Manage paid media performance across search, paid social, and retargeting, including agency relationships, channel mix, and efficiency. • Build and maintain segmented nurture tracks that convert leads over time, not just at the top of the funnel. • Manage BDR alignment: lead quality standards, handoff workflows, and outbound enablement. • Own events strategy as a demand channel, with pipeline tracking before and after each event. • Manage third-party publication placements focused on lead generation outcomes. • Own HubSpot end-to-end: attribution, data hygiene, dashboard buildout, and ongoing optimization. • Design and calibrate the lead scoring model so it reflects actual pipeline quality – not just activity. • Serve as the team's centralized reporting hub: every function gets accurate, timely performance data. • Define and maintain unified marketing processes and Asana infrastructure. • Own closed-loop attribution reporting that connects marketing activity to pipeline and revenue across every channel. • Manage intent lead routing and workflow management; manage Chili Piper in partnership with RevOps. • Partner with RevOps on system alignment and shared reporting. • Evaluate and manage the marketing tech stack – vendor relationships, renewals, and recommendations for new tools.

🎯 Requisitos

• 10+ years in B2B SaaS marketing with significant experience in both demand gen and marketing operations, including prior ownership of a marketing ops function at scale. • A track record operating at or near Director/VP level, with real pipeline accountability – not just reporting on it. • Proven ability to build and optimize a demand engine from strategy through measurement in a high-growth environment. • Deep HubSpot expertise; experience with Chili Piper, intent tools, and attribution modeling a strong plus. • Experience managing paid media programs – agency or in-house – with a focus on efficiency, not just volume. • Comfortable in a player-coach role: able to manage direct reports while still owning hands-on execution. • Strong collaborator who thrives when creative direction comes from above and execution ownership is yours.

🏖️ Benefícios

• Health Insurance: We offer 3 options (1 option is 100% premium paid by QW for employees) + Telehealth • Dental & Vision: We cover 100% of premiums for employees • 401k: We match 100% of contributions up to 4% and you're fully vested on day 1 • Parental leave • PTO • 13 paid holidays • Your birthday off • Summer hours • Annual professional and wellness development allowance – conferences, books, gym reimbursements, workout equipment, and more! • On-site fitness center - free for Qwirk use • Monthly manager-employee lunches for goal planning and development • Zoo membership to your closest zoo • Remote work stipend for 100% remote Qwirks

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