Director of Demand Generation

🕒 Junho 10

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Quavo Fraud & Disputes

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

💼 Consultoria

🛡️ Seguros

📦 Logística

Consulting • Insurance • Logistics

A Quavo Fraud & Disputes é uma fornecedora de soluções de gerenciamento de disputas e fraudes para instituições financeiras. Sua plataforma SaaS (QFD®) e Especialistas em Resolução de Disputas (DRE™) combinam automação, IA agencial, análises avançadas e integrações para acelerar a resolução de disputas de cartões, reduzir perdas, garantir conformidade regulatória e melhorar a experiência do cliente para bancos, cooperativas de crédito, fintechs, processadoras e bancos patrocinadores.

Descrição

• Translate Quavo's ICP, account tiers, buyer personas, and revenue goals into a focused demand strategy across banks, credit unions, fintechs, processors, and sponsor banks. • Partner with Product Marketing to maintain a current view of Quavo's target buyers, including their priorities, buying process, key stakeholders, and the conditions that create urgency for fraud and disputes solutions. • Define the priority account segments, buying group members, pain points, and campaign themes for each quarter, and adjust focus as market conditions and sales priorities shift. • Build account-based programs that use account fit, intent, enrichment, regulatory triggers, leadership changes, hiring patterns, and sales input to prioritize the right accounts and individuals. • Develop campaigns for priority accounts that connect digital, sales outreach, executive programs, and events into a coordinated program, each with a defined audience, buyer problem, message, and measurement plan. • Own the integrated campaign calendar across digital, email, paid, webinars, lifecycle nurture, partner programs, and sales-activated plays, maintaining clear ownership, follow-up motions, and performance visibility across all active programs. • Design and run high-touch programs such as executive dinners, roundtables, conference moments, customer-led sessions, partner events, and other account-based experiences. • Build the field operating model, including audience strategy, invitation approach, sales coordination, experience design, post-event follow-up, and account intelligence capture. • Ensure field programs are integrated into broader account journeys, with clear connections to priority accounts, buying group engagement, active opportunities, and next-step motions. • Improve conversion from engaged account to qualified sales conversation by strengthening offers, scoring, follow-up, proof points, ROI content, and competitive context. • Define the demand measurement framework and run a regular cadence with Sales and Revenue Operations to review pipeline contribution, campaign performance, and account progression. • Use performance data, AI, and automation to identify conversion gaps, test improvements, and optimize programs across the full funnel.

🎯 Requisitos

• 8-10+ years in B2B demand generation, growth marketing, revenue marketing, integrated campaigns, or ABM, with experience owning programs tied to pipeline outcomes. • Proven track record generating qualified pipeline in long-cycle enterprise or mid-market B2B environments, ideally with $100K+ ACV and multi-stakeholder buying committees. • Strong ABM experience, including named- or tiered-account programs that engage multiple members of a buying group. • Experience integrating events, executive programs, partner moments, and webinars into account-based demand programs, including audience planning, sales alignment, follow-up design, and opportunity progression. • Hands-on experience across integrated campaigns, lifecycle marketing, paid and digital channels, marketing automation, CRM reporting, and sales activation. • Demonstrated success partnering with Sales and Revenue Operations to align target accounts, improve follow-up quality, and connect marketing activity to pipeline outcomes. • Strong analytical and operational judgment, with the ability to inspect funnel performance, diagnose conversion problems, and make clear recommendations. • Clear executive communication skills, including the ability to translate demand performance into business impact. • Ability to travel up to 20% as needed to support business demand and coverage requirements.

🏖️ Benefícios

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities