Director – Converged TV

🕒 Setembro 24

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $133.000 - $171.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 0%

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Rain

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1998

📣 Marketing

📱 Mídia

Marketing • Media

A Rain é uma agência de marketing e mídia focada em crescimento e serviços completos. Ela combina estratégia de marca, criatividade, compra de mídia e análise para impulsionar a aquisição mensurável de clientes e escalar negócios. A Rain é especializada em mídia voltada para vídeo e TV convergente - abrangendo TV linear, CTV, addressable, programático e YouTube - enquanto utiliza ferramentas proprietárias habilitadas por IA e um ecossistema de parceiros de tecnologia/dados para otimizar o desempenho em tempo real. A agência também gerencia áreas de prática especializadas (por exemplo, HypeHer para esportes femininos) e atende a uma variedade de setores com capacidades criativas integradas, DRTV e OTT.

Descrição

• Lead strategic direction across converged TV and digital video initiatives • Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development • Develop points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging CTV opportunities • Shape digital video vision and planning, including CTV’s role in broader media strategy and the consumer journey • Create scalable best practices, process improvements, educational materials, and automation opportunities • Provide leadership, coaching, and oversight to Digital Video team members • Build relationships with senior clients, internal stakeholders, media partners, and ad tech partners • Oversee performance and brand-building strategies across CTV and digital video • Translate marketplace, platform, and measurement developments into guidance for teams and clients • Partner with cross-channel planning teams to recommend video investment approaches • Oversee internal processes and QA workflows for accurate, efficient, timely campaign launches • Report on practice performance, goals, marketplace learnings, and future strategies to agency leadership • Manage and evolve digital video processes across the practice • Align programmatic video initiatives with marketing, media, measurement, and business objectives • Help grow Rain’s converged TV practice through new service opportunities, partner relationships, new business support, and internal education

🎯 Requisitos

• Bachelor’s degree in advertising, marketing, communications, or a related field, or equivalent professional experience • 8+ years of hands-on media experience, with a strong focus on digital video planning, CTV strategy, and campaign activation • Strong understanding of platform and publisher relationships, data targeting capabilities, buy types, inventory options, and the evolving CTV ecosystem • Experience working with DSPs, CTV publishers, measurement partners, currency solutions, trafficking workflows, reporting outputs, and performance insights • Ability to analyze performance data, identify meaningful storylines, and communicate recommendations clearly to clients and internal teams • Experience mentoring, developing, and managing team members • Curiosity and enthusiasm for ad tech, video innovation, new marketplace models, and changing audience consumption • Strong project management skills and attention to detail • Ability to balance strategic leadership with operational excellence • Appreciation of agency Core Values • Fluency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital video partners

🏖️ Benefícios

• Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First environment with remote and virtual/in-person connection options • Investment in employees, technology, and tools