Manager, Analytics

🕒 Setembro 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $128.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📉 Analista de Dados

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Rain

Rain

201 - 500 funcionários

Fundada em 1998

📣 Marketing

📱 Mídia

Marketing • Media

A Rain é uma agência de marketing e mídia focada em crescimento e serviços completos. Ela combina estratégia de marca, criatividade, compra de mídia e análise para impulsionar a aquisição mensurável de clientes e escalar negócios. A Rain é especializada em mídia voltada para vídeo e TV convergente - abrangendo TV linear, CTV, addressable, programático e YouTube - enquanto utiliza ferramentas proprietárias habilitadas por IA e um ecossistema de parceiros de tecnologia/dados para otimizar o desempenho em tempo real. A agência também gerencia áreas de prática especializadas (por exemplo, HypeHer para esportes femininos) e atende a uma variedade de setores com capacidades criativas integradas, DRTV e OTT.

Descrição

• Analyze marketing data to provide actionable insights and optimization for client business objectives • Manage, train, and mentor analysts and actively manage their workload • Support digital and offline media optimization initiatives • Develop measurement plans and methodologies • Design and support Test and Learn Plans and experiments • Design, develop, and update campaign-performance dashboards • Mine granular datasets and explain what happened and why • Produce scorecards, dashboards, ad-hoc reports, and campaign analyses • Recognize and troubleshoot data anomalies and ensure data integrity • Collaborate with Ad Operations on tagging and reporting accuracy • Integrate new tools and monitor industry trends in analytics and predictive modeling • Evaluate and apply AI-enabled tools, automation, and emerging analytics approaches • Lead improvement projects and beta test tools internally and with clients • Translate agency and client needs into analytics requirements and deliverables • Support new business pitches with analytics strategy, measurement approaches, and test-and-learn recommendations • Collaborate with account teams, media planners, internal teams, and clients • Present findings, recommendations, and performance narratives • Understand client marketing goals and translate them into optimization and analysis techniques • Cross-train team members and share findings, tools, and code • Build direct reports’ ability to work independently

🎯 Requisitos

• Bachelor's degree in a quantitative field (Mathematics, statistics), Business/Marketing or Computer Science OR an equivalent combination of education and experience • 4+ years’ experience providing marketing analytics support and solutions • Experience with digital and offline analytics and reporting • Mastery of Microsoft Excel • Intimate knowledge of web analytics tools such as Google Analytics and Adobe Analytics • Experience analyzing paid/organic social data and reporting on Facebook/Instagram, Twitter, and LinkedIn • Experience with SEM platforms such as Google Ads and Bing • Experience with Linear & CTV data and measurement methodologies, including ACR, spike attribution, incrementality experiments, and MMM • Dashboard software mastery using Adverity, PowerBI, or Tableau • Experience using AI-enabled tools or automation to support analytics workflows, reporting QA, insight generation, or operational efficiency • Proficient statistical programming skills in R, SQL, or Python

🏖️ Benefícios

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match and immediate eligibility • 4–6 weeks PTO • 12 paid holidays • 12–18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First work environment • Investment in employees, technology, and tools • Virtual and in-person connection opportunities

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