Channel & Partner Marketing Manager

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $160.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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RAPIDFORT

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2020

💼 Consultoria

🎖️ Defesa

🏥 Saúde

Consulting • Defense • Healthcare

A RAPIDFORT é uma empresa de segurança da cadeia de suprimentos de software que oferece uma plataforma SaaS para proteger aplicações conteinerizadas desde o tempo de construção até o tempo de execução. Ela fornece imagens base quase sem CVE, escaneamento de imagens CI/CD e perfil de execução (SBOM/RBOM), remediação automatizada de CVE, fortalecimento em tempo de execução e redução da superfície de ataque, além de automação de conformidade para padrões como FedRAMP, SOC 2 e CMMC. A plataforma é direcionada a equipes de engenharia e segurança empresariais para automatizar a remediação de vulnerabilidades, acelerar lançamentos seguros e manter proteção contínua em produção.

Descrição

• Build and execute RapidFort's channel and partner marketing strategy focused on partner-sourced and partner-influenced pipeline and revenue • Develop integrated campaigns to, with, and through partners • Identify strategic partners, target accounts, industries, and opportunities for joint marketing • Develop account-based partner campaigns for priority enterprise and Public Sector opportunities • Establish program goals and measure pipeline, opportunities, revenue influence, engagement, and ROI • Develop joint GTM plans with VARs, resellers, distributors, systems integrators, cloud partners, technology alliances, MSPs/MSSPs, and other strategic partners • Build repeatable co-marketing campaigns across digital, email, ABM, content, webinars, workshops, field programs, and events • Create campaigns around product capabilities, integrations, customer use cases, industry priorities, and strategic announcements • Develop joint value propositions and repeatable partner marketing playbooks • Work with Public Sector teams and government-focused partners on campaigns for Federal and DoD customers • Support programs focused on software supply chain security, container security, vulnerability remediation, DevSecOps, and cloud-native security • Coordinate partner marketing around government, cybersecurity, cloud, and industry events • Develop partner campaign kits, messaging, solution briefs, presentations, co-branded assets, customer stories, email campaigns, sales tools, and digital content • Translate complex RapidFort capabilities into clear partner and customer value propositions • Work with Product Marketing, Product, Engineering, Sales, and Solutions Engineering on accurate technical messaging • Own MDF and co-marketing investments from planning and approval through execution and ROI measurement • Plan and execute joint webinars, workshops, executive roundtables, partner events, conferences, and field programs • Build pre-event and post-event campaigns and ensure lead and opportunity follow-up with Sales • Establish and report on partner-sourced pipeline, partner-influenced pipeline, qualified opportunities, pipeline acceleration, influenced revenue, partner engagement, campaign conversion, MDF/co-marketing ROI, event-to-opportunity conversion, and performance by partner and program • Use data to determine which programs should be scaled, changed, or stopped • Establish a repeatable channel and partner marketing operating model, activate priority partners, build measurable pipeline, improve ecosystem presence, establish MDF discipline, create partner enablement, and build pipeline and revenue reporting

🎯 Requisitos

• U.S. citizenship required due to the nature of RapidFort's work supporting U.S. Department of Defense (DoD) and other federal customer engagements • 5+ years of direct channel, partner, alliance, or ecosystem marketing experience • Currently performing a substantially similar channel or partner marketing role, with direct ownership of partner campaigns, joint GTM programs, and pipeline generation • Demonstrated experience marketing to, with, and through partners • Experience working directly with VARs, resellers, distributors, systems integrators, technology alliances, cloud partners, MSPs/MSSPs, or similar enterprise technology partners • Proven experience building joint campaigns that generated measurable opportunities and pipeline • Experience developing partner GTM plans, demand-generation campaigns, ABM programs, events, webinars, content, and enablement • Experience managing MDF/co-marketing budgets and measuring ROI • Strong understanding of B2B enterprise technology sales and complex sales cycles • Experience working directly with Sales and partner/channel organizations • Strong analytical skills and experience measuring marketing activity against pipeline and revenue • Experience with Salesforce and marketing automation platforms such as HubSpot, Marketo, or equivalent • Excellent written and verbal communication skills • Ability to translate complex technical concepts into clear, commercially compelling messaging • Ability to operate independently in a fast-moving environment and take programs from idea through execution and measurement • Highly preferred: current or recent cybersecurity channel/partner marketing experience • Highly preferred: experience with cybersecurity, cloud security, DevSecOps, CNAPP, vulnerability management, container security, software supply chain security, or infrastructure software • Highly preferred: established understanding of the cybersecurity reseller, distribution, SI, and technology-alliance ecosystem • Highly preferred: experience working with U.S. Federal/Public Sector technology partners • Highly preferred: familiarity with government-focused VARs, distributors, systems integrators, and technology partners supporting Federal and DoD customers • Highly preferred: understanding of Docker, Kubernetes, containers, SBOMs, CVEs, vulnerability management, and software supply chain security • Highly preferred: experience helping build or significantly scale a partner marketing function at a high-growth cybersecurity or enterprise technology company

🏖️ Benefícios

• 10% target annual performance bonus • Equity in RapidFort through stock options • Medical, dental, and vision benefits • Paid time off and company holidays • Remote-first work environment • Flexible work arrangements • Professional development and career growth opportunities