Associate Director, Programmatic

🕒 Julho 30

🏄 California, Illinois, +3 estados a mais – Remoto

🏄 California – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote

💵 $90.000 - $120.000 / ano

⏰ Tempo Integral

🟠 Sênior

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Real Chemistry

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Real Chemistry é uma empresa de marketing, análise de dados e consultoria voltada para a saúde que faz parceria com empresas farmacêuticas e biotecnológicas para acelerar o desenvolvimento, lançamento e adoção de medicamentos que mudam vidas. Há 25 anos, combina análises potencializadas por IA, tradução científica, suporte a assuntos médicos e serviços criativos para ajudar os clientes a envolverem clínicos, pacientes e outras partes interessadas em mercados altamente regulamentados. A empresa opera como uma agência B2B que integra dados, tecnologia e storytelling para melhorar os resultados comerciais e clínicos.

Descrição

• Lead tactical strategy, planning, execution, optimization, and day-to-day management of programmatic and digital media campaigns across key accounts. • Manage campaign setup, QA, launch, maintenance, pacing, targeting, optimization, troubleshooting, and reporting across programmatic display, video, audio, CTV, and emerging channels. • Ensure campaigns are activated on time, aligned with media plans and flighting, and optimized to meet client KPIs, business objectives, scope, and budget. • Serve as the primary activation lead for internal teams, providing clear communication, timely updates, and accurate project management across campaign deliverables, requirements, timelines, and next steps. • Analyze campaign performance to identify trends, surface issues, recommend optimizations, and translate results into actionable insights. • Develop client-facing and internal deliverables, including planning materials, performance recaps, optimization summaries, recommendations, reporting slides, and wrap-up materials. • Partner with Integrated Media, Analytics, Strategy, Ad Operations, Creative, Client Services, and vendors to ensure campaign needs are understood, executed smoothly, and measured appropriately. • Manage vendor relationships, evaluate offerings and capabilities, support product trials and ad technology partnerships, and identify workflow improvements that improve quality and efficiency. • Oversee creative QA, vendor specs, UTM creation, campaign taxonomy, tracking requirements, trafficking needs, platform setup, billing, and actualization in partnership with cross-functional teams. • Maintain and improve operational processes, SOPs, QA standards, and best practices to drive consistency, accuracy, client satisfaction, and team efficiency. • Manage, mentor, train, and support Managers, Associates, and junior team members while establishing clear roles, responsibilities, priorities, and delegation. • Stay current on industry trends, platform updates, optimization algorithms, emerging ad technology, and programmatic best practices.

🎯 Requisitos

• 5-7+ years of experience in digital media buying, trading, campaign management, media activation, ad operations, or digital media operations; equivalent experience may be considered. • 3-5+ years of hands-on, in-platform programmatic experience. • Strong understanding of digital media channels, including programmatic, CTV, display, video, and audio. • Advanced knowledge of buying platforms and ad operations tools such as GCM/DoubleClick, DSPs, The Trade Desk, DeepIntent,Pulsepoint, DV360, MediaOcean, Google Analytics, and similar platforms. • Experience managing or mentoring Managers, Associates, or junior team members, including onboarding, training, and workflow coaching. • Experience leading day-to-day meetings, statuses, internal communications, vendor communications, and client-facing deliverables. • Proven ability to manage multiple clients, brands, campaigns, priorities, and deadlines in a fast-paced environment. • Experience developing platform strategy, tactical recommendations, optimization plans, performance insights, and client-ready reporting materials. • Strong analytical, mathematical, and critical-thinking skills, with the ability to interpret campaign performance and translate data into recommendations. • Excellent communication, collaboration, project management, organization, prioritization, and time management skills, with strict attention to detail and accuracy. • Solutions-oriented mindset with the ability to identify, troubleshoot, and resolve issues. • Proficiency in Microsoft Excel, PowerPoint, and Word, with advanced Excel skills preferred; Google Suite experience is a plus. • Healthcare, pharmaceutical, or agency media experience preferred but not required. • Bachelor’s degree or equivalent work experience preferred.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities