Director, Product Marketing – Go-to-Market

🕒 Outubro 6

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

⏰ Tempo Integral

🔴 Especialista

🎁 Marketing de Produto

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Really Great Reading

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2005

📚 Educação

🤝 B2B

💰 Private equity em 2020-08

Education • B2B

A Really Great Reading é uma empresa de literacia orientada por pesquisa que oferece currículo alinhado à Ciência da Leitura, leitores decodificáveis, programas de intervenção e desenvolvimento profissional para escolas e distritos do ensino básico e secundário (K–12). A RGR oferece materiais suplementares e de intervenção, avaliações, coaching, cursos de eLearning, webinars e recursos para salas de aula projetados para melhorar as habilidades básicas de leitura, apoiar alunos de inglês e estudantes com dislexia, e restaurar a literacia de adolescentes. A organização enfatiza programas baseados em evidências, implementações a nível distrital e resultados mensuráveis dos estudantes.

Descrição

• Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and success measures • Own positioning and messaging across the product portfolio and ensure consistency across campaigns, sales materials, and customer communications • Partner with Product and Finance on pricing and packaging decisions • Define evidence and customer stories to support product positioning with Research and Curriculum • Build and lead the sales enablement program, including playbooks, battlecards, launch training, and an enablement calendar • Partner with Sales and field teams to understand buyer needs and improve product positioning • Measure adoption and effectiveness of enablement resources and adjust based on feedback and performance • Lead competitive intelligence and win/loss practices • Maintain a voice-of-customer practice with Customer Success • Use AI-assisted research and analysis for market and competitive insights • Lead and develop the Product Marketing Manager • Partner with Content, Marketing Operations, Design, and other cross-functional teams • Measure contributions of launches and product marketing initiatives to pipeline, adoption, retention, and expansion • Continuously improve go-to-market strategy using performance results, customer insight, and field feedback

🎯 Requisitos

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience • 8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs • Experience leading at least one major product launch end to end, from positioning through sales readiness and post-launch measurement • Experience building a sales enablement program that achieved meaningful adoption, with a clear approach to measuring its impact • Experience shaping pricing and packaging decisions • Strong positioning, messaging, and writing skills for both buyers and sales teams • Experience managing and developing at least one product marketer • Experience working directly with Sales and field teams, including participating in customer calls and leading training • Hands-on experience using AI tools for research, competitive analysis, or content development, with sound judgment around accuracy and appropriate use • B2B experience with long, multi-stakeholder buying cycles • K–12 education or EdTech experience, particularly selling to school districts • Familiarity with the Science of Reading or literacy instruction • Experience leading win/loss or voice-of-customer programs • Experience developing customer marketing strategies that support retention and expansion • Experience partnering with research or efficacy teams on evidence-based product claims • Ability to work at a screen for extended periods, use standard input devices, and participate in virtual meetings

🏖️ Benefícios

• Tools, support, and professional growth opportunities • Collaborative, forward-thinking work environment • Fully remote work arrangement