Field Marketing, ABM Manager

🕒 5 dias atrás

🌵 Arizona, California, +1 estados a mais – Remoto

🌵 Arizona – Remote 🏄 California – Remote ⛷️ Utah – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Reputation

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

A Reputation é a única plataforma que capacita as empresas a cumprir sua promessa de marca, medindo, gerenciando e escalando seu desempenho de reputação em tempo real, em todos os lugares. Funcionando como os olhos e ouvidos de um negócio nos espaços onde os clientes falam, postam, avaliam e recomendam, o conjunto de produtos movidos por Inteligência Artificial da Reputation analisa grandes quantidades de dados de feedback público e privado para descobrir insights preditivos para as empresas agirem e melhorarem suas reputações online. Visite reputation.com para saber mais.

Descrição

• Partner with regional sales teams to understand territory priorities and recommend field marketing tactics that support pipeline generation, opportunity acceleration, and account engagement. • Execute integrated, multi-channel field marketing programs, including webinars, virtual events, in-person events, direct mail, and other engagement activities designed to generate demand and support pipeline development. • Utilize account-based marketing best practices, intent data, anonymous web behavior insights, and marketing technologies to identify high-priority accounts and execute targeted marketing programs. • Leverage martech and AI-enabled tools to support personalized outreach, campaign execution, event logistics, and workflow efficiency. • Monitor campaign, pipeline, and program performance metrics, including opportunity creation, conversion trends, engagement, and overall business impact, and share insights with stakeholders to optimize future initiatives. • Support sales enablement efforts by providing campaign insights, customer stories, proof points, and marketing assets that help advance opportunities and strengthen account engagement. • Coordinate with Marketing Operations, Digital Marketing, Communications, Product Marketing, and other cross-functional partners to ensure campaign alignment, message consistency, and effective execution across channels. • Build collaborative relationships with regional sales stakeholders to align marketing activities with business priorities and maintain effective communication on program performance and opportunities. • Facilitate meaningful customer and prospect engagement through field events, executive programs, and other relationship-building activities where direct interaction is critical to success. • Monitor customer engagement activity and communicate potential expansion opportunities and account insights to sales partners when appropriate. • Monitor brand, community, and audience engagement trends and share insights that help inform future marketing programs and improve campaign effectiveness.

🎯 Requisitos

• 5+ years of experience in marketing with an emphasis on Field Marketing, Demand Generation, campaign creation, and execution. • Experience supporting pipeline development through regional, vertical, or account-based marketing programs. • Ability to manage multiple priorities while applying sound judgment and problem-solving skills to campaign execution and operational challenges in a fast-paced environment. • Knowledge and understanding of B2B marketing and SaaS go-to-market motions. • Experience working cross-functionally with Sales, Marketing Operations, Digital Marketing, Product Marketing, Content, and other stakeholders to execute integrated marketing programs. • Working knowledge of marketing and CRM platforms such as Salesforce and HubSpot, with the ability to analyze campaign and funnel performance metrics to support decision-making and program optimization. • Comfort using AI-enabled tools to improve workflow efficiency, support campaign execution, and refine marketing or outreach content. • Strong project management, organizational, written, and verbal communication skills. • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

🏖️ Benefícios

• Paid Time Off: Flexible PTO for salary paid employees • Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis. • 10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company. • Multiple medical and dental plan options, plus 100% company paid vision coverage • 401k available through Fidelity • Paid Parental Leave for all eligible employees as of day 1 of employment • Employer paid short and long term disability and life insurance • Critical Illness, Accident & Hospital Indemnity insurance • Employee Assistance Program (EAP) • Access to a wide variety of perks and wellbeing apps: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program