Director of Marketplace Marketing

🕒 Maio 12

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Resident

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🛒 Varejo

🛍️ Comércio Eletrônico

Retail • eCommerce

A Resident é uma empresa que cria um portfólio de marcas focadas em oferecer móveis domésticos de alta qualidade, confortáveis e estilosos. Conhecida por sua premiada marca de colchões Nectar, a Resident se associa a gigantes de tecnologia e varejo para inspirar um ótimo sono e melhorar o conforto do lar. A empresa demonstrou crescimento substancial, alcançando vendas e lucratividade significativas, e foi reconhecida em importantes meios de comunicação. A Resident opera em mais de 2500 locais e abraça uma cultura dedicada ao conforto e à inovação na vida doméstica.

Descrição

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley — translating overall sales and profitability goals into channel-level plans. • Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them. • Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives. • Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability. • Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion. • Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search. • Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets. • Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan.

🎯 Requisitos

• 6+ years of Amazon advertising experience, including hands-on management of large, multi-brand catalogs. • Demonstrated experience managing and developing advertising teams. • Deep expertise in Amazon search (SP, SB, SD), DSP, and AMC — with the ability to evaluate them together, not in isolation. • Strong analytical fluency; able to build budget models, evaluate incrementality, and translate performance data into business decisions. • Experience managing advertising across multiple businesses or brand portfolios simultaneously. • Ability to leverage AI tools to measurably improve team output and decision quality. • Able and willing to attend in-person meetings

🏖️ Benefícios

• Remote-first workplace (since 2016!) • Competitive Salary • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • Take what you need Paid Time Off • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount!