Senior Global Integrated Campaigns Manager

🕒 Abril 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $108.000 - $135.000 / ano

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Rimini Street

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2005

🏢 Corporativo

☁️ SaaS

🔐 Segurança

Enterprise • SaaS • Security

Rimini Street é líder global em suporte e serviços para software empresarial, fornecendo soluções de suporte de ponta a ponta para sistemas de missão crítica. A empresa é especializada em reduzir custos de suporte, preencher lacunas de competências tecnológicas e oferecer orientação estratégica de roadmap para prolongar a vida útil dos investimentos em ERP e impulsionar o crescimento dos negócios. Com ofertas que incluem serviços gerenciados e profissionais, soluções de segurança, interoperabilidade e serviços de conformidade, a Rimini Street dá suporte a softwares empresariais amplamente utilizados, como Oracle, SAP, Salesforce, Microsoft e outros. Ao aproveitar sua ampla equipe interna de engenharia, a Rimini Street oferece aos clientes um suporte incomparável, garantindo altos níveis de satisfação e redução de custos.

Descrição

• Own the strategy, execution and performance of global integrated multi-channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions • Translate go-to-market strategy, product priorities and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers and success metrics • Orchestrate end-to-end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing and channel mix • Define and oversee campaign scope, prioritization, timelines and launch readiness, bringing focus and clarity in a highly matrixed environment • Own the development, quality and scalability of global campaign-in-a-box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy and SDR enablement materials • Lead global campaign enablement by packaging, communicating and activating campaign playbooks to support consistent regional execution while allowing for local relevance • Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams to drive alignment, accountability and execution excellence • Establish and maintain integrated campaign calendars, operating rhythms and stakeholder communications to ensure transparency, momentum and predictable delivery • Serve as the senior point of accountability for campaign execution quality, proactively identifying risks, dependencies and tradeoffs and driving resolution • Enable and support regional teams with campaign readiness, execution guidance and localization support, ensuring global consistency and regional effectiveness • Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution and ROI • Drive continuous optimization across campaigns based on performance data, buyer behavior and market feedback, championing a test-and-learn mindset • Stay current on B2B marketing best practices, emerging platforms and buyer engagement trends, applying insights to evolve campaign strategy and execution • Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability and operational rigor.

🎯 Requisitos

• 7+ years of experience in B2B integrated marketing, demand generation or campaign management • Proven ability to own and scale global, multi-channel campaigns with accountability for pipeline impact and business outcomes • Deep understanding of the B2B buyer journey, buying groups and persona-based marketing across complex sales cycles • Demonstrated success translating go-to-market strategy and product priorities into cohesive, executable campaign strategies • Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs and drive clarity in a matrixed organization • Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality • Experience leading cross-functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams • Data-driven mindset with experience defining success metrics, analyzing performance and optimizing campaigns based on insight and buyer behavior • Ability to synthesize performance data into clear, executive-ready insights and recommendations • Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives • Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers • Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance • High level of operational rigor, attention to detail and commitment to execution excellence.

🏖️ Benefícios

• Medical, Dental, and Vision insurance • Disability insurance • Paid Parental Leave • 401(k) program • Generous Paid time off (PTO)