Director, Media Innovation – New Models

🕒 Setembro 24

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 10%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Risepoint

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📣 Marketing

📚 Educação

Consulting • Marketing • Education

A Risepoint é uma empresa de tecnologia educacional que faz parceria com universidades públicas e privadas regionais para projetar, lançar e expandir programas de graduação online focados no mercado de trabalho. Ela oferece serviços de marketing, suporte ao estudante, suporte ao corpo docente, implementação de tecnologia, monitoramento de desempenho e pesquisa de ROI estudantil para ajudar as instituições a expandir o acesso, aumentar as matrículas e oferecer programas de alto retorno para adultos que trabalham.

Descrição

• Drive measurable improvements in CPA and L:E by identifying, testing, and scaling innovative media channels, advertising models, and tactics • Build the innovation roadmap using performance data, marketplace developments, platform changes, competitive activity, emerging technologies, and partnerships • Design and lead disciplined experiments with hypotheses, success metrics, investment requirements, test designs, decision criteria, and incremental-value measurement • Explore and validate new outcome-based advertising models • Establish rigorous media supplier evaluation and recommendations based on strategic fit, differentiation, performance, economics, data, measurement, scalability, and risk • Maintain marketplace intelligence on platforms, emerging channels, technologies, AI, privacy, measurement, suppliers, and consumer behavior • Define affiliate strategy, playbooks, partner selection, operations, and effectiveness monitoring • Educate Media Directors, pods, and stakeholders through forums, communications, and learning opportunities • Create playbooks, business cases, measurement frameworks, supplier relationships, and implementation guidance to scale successful innovations • Establish criteria for ending underperforming tests or supplier relationships • Strengthen organizational capability and reduce dependence on any single agency, platform, or supplier • Improve process efficiency by 20%+ through AI, automation, and process optimization • Establish automation, governance, SOPs, and operating models supporting media execution, transformation, and increased media in-housing • Build AI capability and adoption across the organization

🎯 Requisitos

• Deep media and performance expertise with a strong understanding of the evolving media ecosystem, measurement, and the levers that drive acquisition and business outcomes • Proven innovation and experimentation track record, including identifying new channels, ad models, technologies, and suppliers; designing rigorous tests; and scaling what works • Strong strategic judgment and influence, with the ability to independently evaluate agencies and suppliers, translate marketplace complexity into action, and drive change through Media Directors and cross-functional teams without direct ownership • Broad industry perspective, ideally combining agency and client-side experience and/or experience in complex, high-consideration acquisition businesses • Emerging media and technology expertise, including hands-on experience with AI, ad tech, new measurement approaches, and evolving advertising models • Commercial and thought-leadership experience, including supplier negotiations, strategic partnerships, marketplace POV development, and educating senior leaders and teams